Apple Store

Apple Invents Creative Smart Packaging for Easy Customization of iDevices using an In-Store Kiosk

1. Apple patent,, smart pkg, customizable content for new devices in pkg
On April 4, 2013, the US Patent & Trademark Office published a patent application from Apple that reveals a possible new retail packaging system. The system is designed to provide an Apple Store customer with the ability to conveniently customize an iDevice's content while it's still in its original packaging. The customer picks the iDevice and brings it to an in-store kiosk so that they could connect the device to the kiosk and be able to customize its content with iTunes, Apps and more. This is great for gift giving situations. The customer will also be able to print out a custom label with a message on it such as Happy Birthday. It's a smart idea plain and simple.

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The Apple Store's Distinctive Design & Layout is now a Registered Trademark

1. The Apple Store's Distinctive Design & Layout now a Registered Trademark
On January 24, 2013, the US Patent & Trademark Office published Apple's latest registered trademark certificate for Apple's "Distinctive Design & Layout." Apple was granted two designs officially on Tuesday covering their design in both color and black and white. This particular design is that of your typical mall centric Apple Store layout. Apple had originally filed for these trademarks in May 2010. The Apple Store's design was a noted passion in the biography of Steve Jobs by Walter Issacson. In fact all of chapter twenty-nine is dedicated to the history of the new Apple Stores. The late Steve Jobs once stated that "Unless we could find a way to get our message to customers at the store, we were screwed." When it comes to shopping for a new computer or mobile device today, the Apple Store experience has no equal in the industry. 

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