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Cisco announces a new Apple-Specific development team while introducing Webex Hologram, an AR Headset Meeting Solution

1 cover AR Webex

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Yesterday Cisco Systems announced that it had created a team dedicated to developing its Webex collaboration software for Apple products, the two companies said Tuesday as Cisco rolled out a new version of Webex for iPads, according to NASDAQ News. Cisco also interestingly announced their new Webex Hologram – an Augmented Reality Meeting Solution that could be one of the apps that Apple's future AR Headset will be able to take advantage of. The timing of the two announcements is most interesting.


Once known for its networking hardware, Cisco has set a goal to derive half of its sales from subscriptions, including for paid software such as Webex, by 2025. It has been revamping the video meeting software with new features as it competes for users with Microsoft's Teams, Zoom Video Communications and Salesforce's Slack for users for remote and hybrid workers and had about 600 million monthly meeting participants last year.


For its part, Apple has been working to deepen its market share with corporate IT departments by positioning its iPad tablets and Mac computers as productivity devices.


The new Cisco team is working to build features that use Apple's newest technologies quickly after they are released, such as an iPad technology introduced this year that uses artificial intelligence to focus in on whoever is talking when multiple people use an iPad to hold a video call, which will show up in the Webex app next month.


Webex Hologram


Perhaps more interesting is that Cisco launched Webex Hologram yesterday, an AR Meeting Solution. For the Webex team to double down on Apple now will only pave the way for for Webex Hologram to run on Apple's upcoming VR headset. Check out the video below to explain how the AR meeting solution works.


At Cisco's WebexOne  conference, they unveiled a preview of its next-generation hybrid work collaboration product. Webex Hologram is the industry’s only real-time meeting solution that takes advantage of augmented reality headsets to combine feature rich Webex meeting functionality with immersive 3D holograms.


With 64% of employees agreeing that the ability to work remotely directly affects whether they stay or leave a job, organizations will increasingly offer flexible work arrangements. Yet this poses a challenge for teams that require hands-on collaboration, such as design or training with a physical object. With Webex Hologram’s holographic capabilities, participants can now interact in ways previously possible only in-person.


Jeetu Patel, executive vice president and general manager, Cisco Security and Collaboration: "Our mission at Cisco is to empower the 3 billion digital workers on the planet to participate equally from anywhere in the world. Webex Hologram represents a large step toward our mission of delivering a delivering a work experience so seamless that there is no gap between virtual and in-person collaboration."


Capabilities of Webex Hologram include:


  • Immersive technology in-use today: Unlike 2D and virtual meeting experiences in the market today, only Webex Hologram enables a feeling of co-presence by delivering photorealistic, real-time holograms of actual people. For participants, this means an experience that’s more engaging and realistic, as opposed to using avatars. This can make all the difference when it comes to training and problem-solving.


  • Ability to share physical and digital content: With Webex Hologram, the presenter can share both physical content and digital content that allows users to co-create and truly collaborate. Take an auto manufacturer, for instance. Participants can interact with a physical prototype of a vehicle that’s shared in the AR experience to examine and provide feedback on the vehicle’s engine and undercarriage. Design renderings of the car and other digital content can also be shared during the immersive experience.


  • Multi-dimensional experience for multiple users: Support for a “1:many” presenter experience that enables remote participation from multiple users. Each user simultaneously receives a multi-dimensional experience, as opposed to other offerings that limit usage to single angle views.


  • Headset agnostic: Webex Hologram is compatible with industry-leading AR headsets, such as Magic Leap and Microsoft HoloLens.


Webex Hologram will soon further bolster the Webex Suite, enabling remote and hybrid workers to engage in immersive experiences using the AR headset of choice. In the past year, Webex by Cisco has introduced nearly 1,000 new features and devices to market, and continues to innovate with emerging technologies.


To learn more about Webex Hologram or request to be part of the pilot, visit


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