Apple jumps back to being the #2 Smartphone Vendor Worldwide with an impressive 20.8% Year-over-Year Growth, the highest in the Industry
The double-digit growth in the smartphone market in the early quarters of 2021 came to an end in the third quarter of 2021 (3Q21) as worldwide shipments declined 6.7% year over year, according to a new IDC report. Smartphone vendors shipped a total of 331.2 million units during the quarter. Although a slight decline was expected in the seasonally low third quarter, the actual decline were over twice the forecast of -2.9% growth.
According to IDC, "Apple regained the second position with 50.4 million units shipped for 15.2% market share and an incredible 20.8% year-over-year growth, and that was with Apple experiencing supply constraints according to Apple's CEO speaking with CNBC:
"We had a very strong performance despite larger than expected supply constraints, which we estimate to be around $6 billion. The supply constraints were driven by the industry wide chip shortages that have been talked about a lot, and COVID-related manufacturing disruptions in Southeast Asia."
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On supply constraints, Nabila Popal, research director with IDC's Mobility and Consumer Device Trackers added that "The supply chain and component shortage issues have finally caught up to the smartphone market, which until now seemed almost immune to this issue despite its adverse impact on many other adjacent industries. "In all honestly, it was never fully immune to the shortages, but until recently the shortages were not severe enough to cause a decline in shipments and was simply limiting the rate of growth."
Popal added that now, "the issues have now compounded, and shortages are affecting all vendors alike. On top of component shortages, the industry has also been hit with other manufacturing and logistical challenges. Stricter testing and quarantining policies are delaying transportation and power supply constraints in China are restricting manufacturing of key components. Despite all efforts to mitigate the impact, all major vendors' production targets for the fourth quarter have been adjusted downwards. With continued strong demand, we don't anticipate the supply-side issues to ease until well into next year."
While almost all regions saw a decline in shipments during 3Q21, the severity of the impact varied between regions. Central and Eastern Europe (CEE) and Asia/Pacific (excluding Japan and China) (APeJC) suffered the largest declines of -23.2% and -11.6% year over year. However, in regions like the U.S., Western Europe, and China, the declines were much less pronounced at -0.2%, -4.6%, and -4.4% year over year, respectively, as these regions are usually given more priority by vendors.
While Apple bucked the downward trend last quarter, Samsung didn't and finished the quarter in the top position with 69.0 million units shipped and 20.8% market share though experienced a year-over-year decline of 14.2% largely due to supply constraints.
Xiaomi registered a 4.6% decline in 3Q21 after high double-digit growth over the previous four quarters as it also struggled with supply issues that it hadn't faced in earlier quarters. Xiaomi still captured the third position with 13.4% share and shipments of 44.3 million units. vivo and OPPO tied* for fourth place with shipments of 33.3 million and 33.2 million units and market shares of 10.1% and 10.0%. vivo saw year-over-year shipment growth of 5.8% while OPPO ended the quarter with 8.6% year-over-year growth.