In one of the latest Wall Street Journal reports published this morning, their reporter analyzed 74 episodes of the top Apple TV+ shows including "Ted Lasso," and "The Morning Show," to better understand the strategy behind all that product placement. Below is a short take from the WSJ video report.
The product placements are of course used in other Apple TV+ shows including "Trying," "Mythic Quest," "Defending Jacob" and more. The unlikeable characters in an Apple TV+ show are likely to be using Android and/or Windows machines.
If this subject matter happens to interest you, especially those studying marketing and the arts, then be sure to view the full WSJ video here.