While Apple continues to increase iPhone production in India, they're now aiming to work with local businesses to manufacture components
It's being reported today by India's Business Standard that in 2017, volume of Apple phones made in India as a percentage of the total sold there stood at only 5 per cent, according to Faisal Kawoosa, founder of Techarc which tracks volume production. In 2020 it had leapt to 60 percent. Today, it's even higher.
Apple's manufacturing partners have pushed 'Made in India' iPhones to 75% in 2021, an amazing leap since 2017. Apple's iPhones hold about 15% of the Indian market. The rise in local production is directly linked to the incentive plans put forth by India's government.
The only models still manufactured outside of India are their higher-end models 12 Pro and 12 Pro Max.
Beyond the rise in iPhone production in India, Apple is already in talks to strike component deals with Indian companies through its vendors. One such move which is under discussion is a tie up with the newly floated Tata Electronics that is setting up a mobile component manufacturing plant in Tamil Nadu.
Tata Electronics is owned by the Tata Group, an Indian multinational conglomerate that manufactures automobiles, airplanes and other products, headquartered in Mumbai, Maharashtra, India. Founded in 1868 by Jamshedji Tata, the company gained international recognition after purchasing several global companies. It is one of the biggest and oldest industrial groups in India.
By manufacturing locally, new iPhone models are now launching faster in India after Apple releases new models. This will carry through to the iPhone 13.
According to industry estimates, based on current trends, experts say that the company will hit revenues of $3 billion in India by the end of its fiscal year which has just ended in September. That represents substantial growth over the last year's fiscal in India when it was less than $2 billion. Though in the big picture, that's still a drop in the bucket for Apple, in fact less than 1 percent of Apple’s global revenue which is expected to hit $330-$340 billion.
Apple will be looking to increase business in India over the next 3-5 years with the addition of brick and mortar Apple Stores which were delayed due to COVID-19. Apple's ability to better connect with local customers directly by holding 'Today at Apple' in-store training sessions and provide all-around superior service should make a positive impact in India starting in 2022.