This morning Samsung Electronics held its summer event wherein they launched a new lineup of consumer devices for the latter half of the year, positioning its new Galaxy Z Flip 3 as a direct rival to Apple Inc.’s upcoming iPhone 13 release.

"The 5G-capable, Android-powered Flip 3 device dramatically lowers the entry price for the foldables category, coming in at $999. The  new Galaxy Z Fold 3 now sells for $1,799. Samsung's new Galaxy Watch 4 starts at $249 and their new Galaxy Buds 2 sell for $149.

The new Galaxy Z Fold 3 now offers S Pen support. Back in April, Patently Apple posted a report titled "A Samsung Patent Filing reveals that S Pen input could be coming to Galaxy Z Fold Smartphones and possibly this summer." It's great to see that the report panned out on cue.  

One of key the new features introduced today for the Galaxy Z Fold 3 worth pointing out is it's new under-display camera, which gets ahead of Apple.

See Samsung's Galaxy Z Fold3 and Flip3 Press Release here for details, pricing and specifications.

See Samsung's Galaxy Watch4 and Galaxy Watch4 Classic Press Release for details, pricing and specifications here and here.

See Samsung's Galaxy Buds2 Infographic Press Release here and their new promotional video below.

Below is Samsung's full Unpacked Event Keynote.