Today, the analytical firm Consumer Intelligence Research Partners, LLC (CIRP), released analysis of the results from its research on Apple, Inc. for calendar Q2-21 which is Apple's fiscal Q3-21. CIRP found that the four new iPhone 12 models (12, 12 Pro, 12 Pro Max, and 12 mini) accounted for 63% of US iPhone sales in the quarter.

Josh Lowitz, CIRP Partner and Co-Founder: "Apple did very well as it emerged from the COVID-19 pandemic. Increased consumer spending correlated with consumers shifting to more expensive iPhone models as they retired older phones and shopped more at Apple’s own retail locations to buy those iPhones. As a consequence, we estimate that US-WARP, the analogue to Average Selling Price that Apple no longer discloses, rose in the quarter."

Mike Levin, CIRP Partner and Co-Founder: "For the first time in many quarters, consumers traded in somewhat newer phones. We ask consumers about the age of their previous phone, and in the quarter, we saw the share of phones that were three years old or greater decrease. In the quarter, it looks like iPhone buyers traded in fewer older phones and opted for more expensive iPhone models as they upgraded."

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For more in-depth charts and analysis, read the full Consumer Intelligence Research Partners report here.