I was a little surprised at yesterday's Google I/O conference keynote to learn about the depth of coverage promoting the Privacy issue which is without a doubt a cornerstone to Apple's core values. Apple stood alone for years on this issue and they certainly led the way. Google was definitely out to blur the line with Apple on privacy in the eyes of consumers and developers around the globe.

So it's not surprising today to learn that Google now wants to mirror Apple's retail strategy. Today, Google announced their plans to open Google’s first ever physical retail store, in one of the greatest cities in the world: New York. The new Google Store in Chelsea will be a space where customers can experience our hardware and services in a helpful way. We’ll be opening our doors to the public in summer 2021.

What’s Inside?

According to Google, store customers will be able to browse and buy an extensive selection of products made by Google, ranging from Pixel phones to Nest products, Fitbit devices to Pixelbooks and more. Or they can shop online at GoogleStore.com and pick up their orders in store. Throughout the store, visitors will be able to experience how their products and services work together in a variety of immersive ways, which they're excited to share more about when the doors open.

Google will have experts on hand to help visitors get the most out of their device, such as troubleshooting an issue, fixing a cracked Pixel screen or helping with installations. It doesn’t matter whether you’re a longtime Pixel user, are curious about their Nest displays or want to participate in one of the how-to workshops they'll offer throughout the year — their team will be able to provide you with help that’s specific and personalized to your needs.

Why New York?

The Google Store Chelsea will be part of their urban campus in the Chelsea neighborhood, which is home to many of our 11,000+ Google NYC employees. Google has been in New York for the last 20 years, and they view the store as a natural extension of their longtime commitment to the city.

The new Google Store is an important next step in their hardware journey of providing the most helpful experience of Google, wherever and whenever people need it.