Earlier today Apple stated that in the coming weeks it will start enforcing a new privacy notification rule that some digital advertising firms have warned could hurt their sales. Yet Apple revealed today that they're providing developers with alternative advertising tools ahead of the change.

One tool provides a way for advertisers running app installation ads to see how many people installed an app after the ad campaign without divulging information on individual users.

Another tool called private-click management gives advertisers a way to measure when a user clicks an ad inside an app and is taken to a web page, but without revealing data about the individual user."

Apple said the notices will become mandatory when its iOS 14.5 operating system becomes available in the coming weeks, though it did not give a precise date. For more on this, read the full Reuters report.