Apple Event Part 2: The iMac Reinvented, the M1 iPad Pro, the full event Keynote Video and Series of Apple Ads
In Part 2 of our Spring Loaded report we touch on the really big news covering the completed reinvented iMac with is a stunner and the new iPad Pro that is a power house using the M1 processor. Our report begins with the full keynote video. Below you'll find a handy keynote segment legend to assist you in getting to where you want to go first.
Keynote Video Legend
00:01: Tim Cook introduction
02: 15: Tim Cook on the new Apple Card Family
03: 36: Tim Cook on Podcasts and new Subscription Service
04: 53: Tim Cook on the iPhone 12 now available in Purple
06 08: Find My update with new AirTag device
10: 37: An update to Apple TV 4K with a new Remote
20:54: The introduction to the iMac Reinvented
36:33: Intro to the new M1 iPad Pro (starting with a Mission Impossible styled intro video)
The iMac Reinvented and available in a Wide Spectrum of Colors
While rumors pointed to the iMac possibly coming in a variety of colors, it was still cool to see Apple roll it out in the chosen array of colors of green, yellow, orange, pink, purple, blue, and silver.
The all-new iMac features a much more compact and remarkably thin design, enabled by the M1 chip. The new iMac offers powerful performance in a design that’s just 11.5 millimeters thin, with a striking side profile that practically disappears. Available in an array of vibrant colors to match a user’s personal style and brighten any space, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colors, delivering a brilliant and vivid viewing experience.
The new iMac also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system — the best camera and audio ever in a Mac. Also, Touch ID comes to iMac for the first time, making it easier than ever to securely log in, make purchases with Apple Pay, or switch user profiles with the touch of a finger. Combining the power and performance of M1 and macOS Big Sur, apps launch with blazing speed, everyday tasks feel incredibly fast and fluid, and demanding workloads like editing 4K video and working with huge images are faster than ever. The new iMac joins the incredible family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini, marking another step forward in Apple’s transition to Apple silicon. iMac is the most personal, powerful, capable, and fun it has ever been, and customers can order it beginning Friday, April 30. iMac will be available in the second half of May.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing: "M1 is a gigantic leap forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip. With its striking design in seven stunning colors, its immersive 4.5K Retina display, the best camera, mics, and speakers ever in a Mac, and Touch ID, combined with the amazing performance of M1 and the power of macOS Big Sur, the new iMac takes everything people love about iMac to an entirely new level." See the video to get a better feel of the excitement of the new iMacs that start at the 20:54 mark or review Apple's press release for details.
Perhaps Apple will be introducing their more powerful iMac Pro later this year with a much larger 32"+ Pro Display.
Apple introduces the new iPad Pro featuring Breakthrough M1 Chip and Mini-LED Display
The second big announcement today was introducing the most powerful and advanced iPad Pro ever, pushing the limits of what’s possible on iPad. The addition of the Apple-designed M1 chip delivers a massive leap in performance, making iPad Pro the fastest device of its kind. The 12.9-inch iPad Pro features a new Liquid Retina XDR display that brings extreme dynamic range to iPad Pro, offering a stunning visual experience with more true-to-life details to the most demanding HDR workflows. Cellular models with 5G deliver even faster wireless connectivity when on the go, and to provide users with pro-level throughput for high-speed accessories, iPad Pro now includes support for Thunderbolt. Additionally, an all-new Ultra Wide front camera enables Center Stage, a new feature that automatically keeps users perfectly framed for even more engaging video calls. The new iPad Pro is available to order beginning Friday, April 30, on apple.com, and will be available in the second half of May.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing: "The revolutionary M1 chip has been a breakthrough for the Mac, and we’re incredibly excited to bring it to iPad Pro. With M1’s huge jump in performance, a groundbreaking extreme dynamic range experience on the 12.9-inch Liquid Retina XDR display, up to 2TB of high-speed storage, Thunderbolt expansion, a four-speaker audio system, pro cameras with LiDAR Scanner, blazing-fast 5G connectivity, an amazing video-calling experience with Center Stage — combined with the advanced features of iPadOS and a powerful pro app ecosystem all in a device users can hold in one hand — there’s nothing else like iPad Pro."
The new Liquid Retina XDR display brings the stunning front-of-screen performance of the Pro Display XDR to the 12.9-inch iPad Pro. Engineered with a new cutting-edge mini-LED design that uses over 10,000 LEDs across the entire back of the display, the Liquid Retina XDR display features up to 1000 nits of full-screen brightness, 1600 nits of peak brightness, and a phenomenal 1 million-to-1 contrast ratio to enhance creative workflows. The result is a stunning visual experience that reflects what can be seen in the real world by capturing the brightest highlights and the most subtle details in even the darkest images. For more, see the video above on the new iPad Pro that starts at the 36:33 minute mark or read the full press release here.
Overall, Apple's Spring Loaded event was chock full of great announcements that should spark interest within the community at large. If there was one key product that stood out for you, then be sure to mention that on Patently Apple's social media (Twitter, Facebook, MeWe). I'd love to hear your feedback.