Samsung Electronics Co., Ltd today unveiled the Samsung Galaxy A52, A52 5G and A72, making powerful innovation accessible to everyone during their live Unpacked event from Seoul, Korea. Samsung repeated their marketing slogan for the new series of phones: "Awesome screen, awesome camera, long-lasting battery life," as the video below proves out. That long-lasting battery life is reportedly 2-full days which will be music to Galaxy A customers. It's something, if true, that iPhone customers will be hoping in vane for Apple to deliver.

Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics: "Samsung strives to give consumers what they want and need most. That’s why we set out with a vision for the Galaxy A series to democratize Galaxy innovations for everyone. The Galaxy A52, A52 5G and A72 encapsulate the Galaxy brand philosophy with cutting-edge innovations, services and features at an accessible price." The information below is from Samsung's official press release.

Create, communicate and express yourself with an awesome camera

Samsung has set the bar high for camera quality, and the Galaxy A52, A52 5G and A72 are no different. By making exciting camera innovations available for the new Galaxy A series, you can enjoy more fun and versatile photos and videos. There's a video on the new cameras that you could review here (warning: annoying music).

Versatile Camera Experience – Shoot vivid and crisp photos and videos with ease thanks to a versatile quad camera with 64MP high-resolution. Instantly turn your favorite moments from 4K videos into 8MP high-resolution images with 4K Video Snap. Scene Optimizer uses AI to shoot with optimal settings for 30 categories of images and backgrounds such as food, landscapes, and pets.

Stable day or night – Whether filming the latest dance trend or capturing a new skateboard trick, OIS (optical image stabilization) ensures pictures and videos come out sharp and steady. No need to miss an important moment anymore because of low lighting. Night mode uses multi-frame processing, resulting in a bright and crisp image even in the dark.

Fun content capture – Add style and unique flair to content using AR Emoji and My Filter. Additionally, you can now apply AR Lenses from Snapchat with Fun Mode when snapping content from the native camera app.

See and be seen with an awesome display and refined design

Samsung enhances experiences and style with a vivid display and sophisticated design to fit and reflect your life.

Brighter and Smoother – Enjoy your favorite show on Samsung’s beloved Super AMOLED display. Now with 120Hz refresh rates on the Galaxy A52 5G, and 90Hz on the Galaxy A52 and A72, the scrolling experience is even smoother. Keep watching and scrolling social media posts even when outside thanks to an increased 800nits luminance.

Comfortable viewing experience – The display is also ‘Eye Care’ certified, and automatically adjusts the display’s color temperature based on smartphone usage patterns to reduce eye fatigue with ‘Eye Comfort Shield’.

Refined design – The new Galaxy A series features a refreshed design that is simple yet purposeful with a soft-edge design and minimal camera housing.

Expand your experiences thanks to the power of the awesome Galaxy ecosystem

The new Galaxy A series experience is enhanced by the seamless connections and new opportunities offered through the Samsung Galaxy ecosystem.

Stay organized and connected – SmartThings connects to and controls thousands of devices in a smart home environment right from the Galaxy A series—including wearables, tablets, PCs, and TVs. Additionally, SmartThings Find locates your paired devices with more intuitive and detailed directions, and Galaxy SmartTag Bluetooth locator can find non-connected devices or belongings by attaching it to what matters most. So you can connect and control thousands of devices from your Galaxy A series.

Enjoy music together without hassle – Whether participating in a joint workout at home or catching up on the latest podcast with friends, connect and listen to music together. Music Share simply syncs a phone with a friend’s device to share music without speaker pairing. Also, pair phones with two sets of Galaxy Buds devices and listen together with Buds Together.

Connect and share with ease – Quick Share lets you easily send pictures and videos without size limitation to nearby Galaxy devices so you can get quick approval before posting a group selfie. With Private Share, you can change your mind whom to share with, or revoke the photos and videos even after sharing with just one tap.

Expect more and get more with awesome Galaxy foundation

The new Galaxy A series comes with the Galaxy essentials that all Galaxy users deserve to have.

Peace of mind – Take chances and get messy without worry as the Galaxy A52, A52 5G and A72 are water and dust resistant with an IP67 rating. By adding Samsung Care+8, you can plan for the unexpected with instant support and guaranteed coverage for damages, breakdowns, theft, and loss. Protect the things that matter with built-in Samsung Knox—Samsung’s defense-grade security system that safeguards personal information and data in real-time.

Two-day battery – Capture, create and consume without slowing down with a large battery capacity that lasts two days10 with A52’s 4,500mAh and A72’s 5,000mAh battery capacity.

Hyper fast 5G – Life moves quickly, and phones should keep up. With power, hyper-fast speeds and strong performance, the Galaxy A52 5G makes 5G connectivity accessible.

Enjoy premium essentials – The Galaxy A52, A52 5G and A72 are equipped with the Galaxy essentials including stereo speakers and external memory up to 1TB. Enhance the stereo speakers experience with Dolby Atmos for a rich soundscape filled with up-leveled depth and detail. Also, the redesigned One UI 314 helps enable more intuitive experiences and consistent interactions by increasing speed, reducing distractions and highlighting important information.

Support sustainability – Samsung regularly evaluates products, packaging and operations to discover new ways to improve our efforts to promote sustainability. The Galaxy A52, A52 5G and A72 use pulp mold and paper to minimize unused space and material use for the packaging.

Software updates – Samsung always aims to provide Galaxy users with an up-to-date mobile OS, and this is now expanded to the A series. The Galaxy A52, A52 5G and A72 will support software upgrades for three generations, and regular security updates for a minimum of four years.

Below is the pricing for the new 'Galaxy A' phones followed by the full keynote video.

Samsung Warns of Severe Chip Crunch

Earlier this morning it was reported by Bloomberg that  Samsung Electronics Co. warned it’s grappling with the fallout from a "serious imbalance" in semiconductors globally, becoming the largest tech giant to voice concerns about chip shortages spreading beyond the automaking industry.

Samsung, one of the world’s largest makers of chips and consumer electronics, expects the crunch to pose a problem to its business next quarter, co-Chief Executive Officer Koh Dong-jin said during an annual shareholders meeting in Seoul. The company is also considering skipping the introduction of a new Galaxy Note -- one of its best-selling models -- this year, though Koh said that was geared toward streamlining its lineup.

Koh added that "There’s a serious imbalance in supply and demand of chips in the IT sector globally. Despite the difficult environment, our business leaders are meeting partners overseas to solve these problems. It’s hard to say the shortage issue has been solved 100%."

For more on the chip shortage story, read the full Bloomberg report on Yahoo! News Canada.

Last Tuesday we posted a story related to the chip crisis titled "Samsung's Prolonged Suspension of their chip plant in Austin could disrupt OLED display drivers used in OLED based iPhones."