A Counterpoint Survey found that 72% of Germans will decidedly choose Apple's AirPods on their next purchase in the next 18-24 months
Apple will continue to dominate Germany’s TWS (True Wireless Stereo) market with 72% of the respondents in a Counterpoint Research Consumer Lens user survey preferring the brand for their next purchase, followed by Samsung and JBL. Besides, the survey, conducted in early 2021, reveals that more than 40% of the current TWS users in Germany plan for the next TWS purchase in a year or less. Based on the respondents’ price preference for their future purchase, the ASP (average selling price) will increase, with the €101-€200 price band having a stronger grip.
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Discussing brand preference, Senior Analyst Pavel Naiya said, "Apple will retain its throne in the coming times with an even stronger user base. According to the survey, key buying factors for Apple TWS users were sound quality, brand name and appearance.
Furthermore, the pre-existence of a massive market share of iPhone users in Germany holds an undeniable influence on the TWS brand preference. Somewhat similar is the case with Samsung, the brand at the second spot." For more, read the full Counterpoint report.