A new analytical report shows that consumer spending in mobile apps reached new heights in 2020, as did revenue generated from in-app subscriptions. Worldwide consumer spending in the top 100 non-game subscription-based apps grew 34 percent year-over-year from $9.7 billion in 2019 to $13 billion.
Consumers have historically spent more on the App Store than on Google’s marketplace, and the same holds true for subscription apps. Globally, the top 100 subscription apps on the App Store generated $10.3 billion in 2020, up 32 percent from $7.8 billion the previous year. The cohort of 100 top earners on Google Play saw $2.7 billion last year, up 42 percent Y/Y from $1.9 billion in 2019.
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Looking at the U.S. App Store, consumers spent $4.5 billion in 2020 on the top 100 earning non-game apps offering subscriptions, up 25 percent from approximately $3.6 billion in 2019. While the top 100 earning subscription apps on Google Play did not generate as much revenue, they did see greater Y/Y growth. In 2020, the top Google Play subscription apps in the U.S. saw $1.4 billion spent, up 40 percent Y/Y from $1 billion.
For more on this, read the full report by SensorTower.