The Global Refurbished Smartphone Market fell by 9% in 2020 with Apple bucking the trend with Growth
The global refurbished smartphone market fell 9% YoY in 2020, according to the latest Counterpoint Refurbished Smartphone Market Update. The market saw a dramatic 16% decline in the first half of 2020 compared to the first half of 2019. It rebounded slightly in the second half of 2020 due to increases in new device sales and a very strong Apple iPhone launch cycle which helped the supply of devices in the secondary market. All major countries and regions showed a decline for the full year of 2020, mainly due to COVID-19.
Counterpoint focuses its refurbished smartphone market research on those devices which go through repairs and enhancements before being resold. Devices sold ‘as is’ are also tracked but not included in the refurbished market numbers. Refurbished smartphone volumes are important because these devices compete with new mid-tier devices.
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Though not all segments of the secondary market declined. Counterpoint's Senior Research Analyst Glen Cardoza pointed out that "There were some bright spots in the refurbished smartphone ecosystem. Apple grew its share in the secondary market from 39% to 42%.
Cardoza added that "There were some marketplaces in the secondary market which saw growth, such as Back Market and Recommerce. An increased number of new businesses dealing in preowned smartphones also sprang up. Despite the proliferation of 5G networks, average selling prices (ASPs) of refurbished LTE smartphones grew."
Statement by Research Director Jeff Fieldhack: "China, the most important country in the refurbished market ecosystem, saw significant declines during 2020. The Chinese refurbished smartphone market was hit by tensions between China and Hong Kong and trade battles with the US. Many resellers in the secondary market ecosystem avoided China due to more scrutiny by the Chinese government, the potential for higher import duties, and the rising cost of replacement parts."