In November Patently Apple posted a report titled "Apple is battling it out to Acquire 'Wondery,' the Largest Independent Podcast Publisher in the World." There were four companies in the race for Wondery with Apple and Sony being highlighted. Amazon wasn't even mentioned at the time and yet it was Amazon in the end the won the bid.
Amazon stated in a press release late yesterday that "Wondery signed an agreement to join Amazon Music.
Amazon Music launched podcasts in September 2020, and together with Wondery, we hope to accelerate the growth and evolution of podcasts by bringing creators, hosts, and immersive experiences to even more listeners across the globe, just as we do with music. This is a pivotal moment to expand the Amazon Music offering beyond music as listener habits evolve. Our commitment to podcasts, our focus on high quality audio with the Amazon Music HD tier, and our recent partnership with Twitch to bring live streaming into the app, make Amazon Music a premiere destination for creators.
Together with Wondery, we will continue to bring more customers to streaming as we expand selection and ensure we are a destination for our customers to find, discover, and listen to the creators and artists they enjoy."
Apple's competitor Spotify has spent tons of money in the last year to acquire talented podcasters like 'The Ringer' and the 'Joe Rogan' show" in an effort to challenge Apple's grip on Podcasting. It was thought that Apple would acquire Wondery to keep Spotify at bay.
In the end, Amazon was hungrier to build on their new podcasting business only launched in September.