Apple's Bangkok Central World Store Opened to Huge Crowds broken into 11 Group Tours to Control Traffic due to COVID-19
On Wednesday Patently Apple posted a report titled "Apple Reveals their First-Ever All-Glass Designed Store Housed under a Cantilevered Tree Canopy Roof in Bangkok." Because of Apple's Q3 Conference Call and the Washington Antitrust Hearing Apple wanted to promote their latest store in Bangkok.
Yesterday marked the official opening of Apple's new store and consumers finally got to see what all the hype was about when the Apple retail store at CentralWorld opened with a unique method of allowing 11 rounds of limited groups into the store that were pre-booked. Considering the limitations due to COVID-19, the crowds were huge and streaming in throughout the day, in groups.
Below is a great video of the Apple Store opening that gives us a nice tour of the store and surroundings.
Other videos in Thai and English will show you different perspectives and camera angles, the Business Boardroom and more that may interest you: day before opening 01 (in English) and opening day countdown 02. Extensive overview videos include: 03 (Thai), 04 (Thai, shows boardroom), and 05 (English).
In Southeast Asia, Apple has official stores only in Thailand and Singapore, which highlights what the company sees as the potential of the Thai market for its products.
Apple CentralWorld is the 511th Apple store in the world and the second, after a Chinese outlet, to open since the coronavirus pandemic erupted.
On the first day at CentralWorld, Apple required advance online bookings for visitors, spread over 11 rounds of visits from 9am to 10pm. About 30 visitors were permitted to enter at a time.
At Apple CentralWorld, more than 130 staff members speaking 17 languages assist customers.
Customers can travel between two levels via a spiral staircase that wraps around a timber core, or ride a unique cylindrical elevator clad in mirror-polished stainless steel.
The new store’s features include a boardroom, freestanding displays as well as a forum space.