Apple was the only Smartphone Vendor in Q2-20 to post Growth in the U.S. Market due to Strong Sales of their entry iPhone 11 Model
The U.S. smartphone market in Q2-20 experienced a 5% decline year-on-year, with Apple bucking the trend by delivering growth of 10%. Apple was also able to ship twice as many phones than Samsung in the quarter, according to the latest analytical report from Canalys.
In Q2 Apple and Samsung accounted for seven out of every 10 devices sold, and Apple established a new domestic record in Q2, shipping 15.0 million iPhones.
More specifically, Apple shipped 15% more of its flagship iPhone 11 than last year’s best-seller, the iPhone XR. With the launch of the iPhone SE, Apple’s quarterly market share ballooned to 47%.
(Click on image to Enlarge)
Samsung matched 2019 shipment levels, but its fortunes reversed. It shipped 59% fewer Galaxy S20 5G series handsets than S10 series models in Q2 2019.
Canalys Analyst Vincent Thielke: "As the coronavirus pandemic forced consumers to stay at home, 5G adoption in the US failed to take off. Store closures and virus fears limited interaction with demonstration models, tight consumer budgets further constrained spending power, and with scarce 5G network coverage in American suburbia, consumers saw plenty of reasons to buy a 4G device instead. Despite the lackluster 5G roll-out so far, strong carrier marketing in coming quarters will be instrumental in catalyzing a multi-year transition period from LTE to 5G."
Other iPhone statistic reports for Q2-20 include the following:
01: IDC's Smartphone Shipment Report for Q2-20 shows Apple's growth was the Highest in China, though substantially Subdued
02: In Q2-20, Apple Dominated the Premium Smartphone Segment in India as they plan to be a bigger Player in that market in 2021
03: A new Analytical Report published today Claims that 65% of US iPhone sales for Fiscal Q3 (Calendar Q2) stemmed from iPhone 11 models