Xiaomi's Product Event Video covers copycat AirPods, 3 entry-level Smartphones at Knockout Prices, a new TV Stick & more
The top three smartphone Global leaders include Huawei, Samsung and Apple based on volume shipments. In fourth spot is Xiaomi where as of this quarter, 50% of their sales came from outside of China. Rumors of Xiaomi coming to the U.S. have been ongoing for years and COVID-19 may have further delayed their plans to open a series of their flagship stores for a year or two.
With that said, I'm a believer in generally knowing what the competition is up to and today Xiaomi held a virtual event where they unveiled a series of updated products such as their fitness band, AirPods-copycat, a motorized scooter, a new TV Stick and Remote and a new 34" High-Quality curved gaming display.
Lastly, Xiaomi introduced three new entry smartphones with nice specifications at knock-out prices. Our report provides a whopping 16 slides from today's product event held by Xiaomi.
You have the choice of simply ripping through the jumbo slides provided below or watch the full keynote. If you choose to include the video, then move the controller to the starting point around the 29 minute mark.
Key Product Slides
Below are a sampling of key product slides covering the copycat earbuds, a 34" gaming display, a new TV stick and a look at three entry-level smartphones.
Mi True Wireless Earphones (basic)
Mi Curved Gaming Monitor – 34 inch
Mi TV Stick & Remote
Redmi Entry Level line of Smartphones (9, 9A & 9C)
It's hard to imagine that you can get a smartphone with decent specs today for US$115. It's clear that their new line-up of smartphones could be a huge win for them in the entry-level smartphone market against Samsung and other Android OEMs. Samsung is likely to lose some ground to Xiaomi in Europe to be sure in Q4.
Could the new entry-level smartphones generate enough volume to overtake Apple for fourth spot globally this year? Likely not, but it could be close. Not that you can compare the two that serve different market segments.
To be sure Apple's aggressive pricing for the iPhone 5 SE along with Samsung's new A-Series of smartphones have put the gun to Xiaomi's head by challenging their core mid-market segment. This is why they're striking back.
As for profits, well, I'm not quite sure that there are any at the US$115 price point with the specifications that they're offering. But that's a story for another day.