Earlier today we posted a report titled "Apple, an Environmental Leader, Commits to be 100% Carbon Neutral for its Supply Chain and Products by 2030." To go along with Apple's message, they've now posted a simple new video as presented below. They use the visual of an innocent newborn child as a metaphor of a fragile new vision and promise that as custodians, they'll succeed in making it happen.
In-Part the video states:
"…We want to make you a promise. We want to be held to it. And every year for years to come we'll remain committed to it. A promise between you and us and the planet. We promise that everything we make, from how we make it and even how you use it will be carbon neutral by you're tenth birthday. It's not a promise that's easy to keep … … but it's one we intend to. Promise."
Apple later notes in their accompanied commentary that "We reached that goal in April 2020, and we’re certainly proud that our facilities, corporate emissions, and corporate travel don’t contribute carbon to the planet. We use 100 percent renewable electricity, and we’ve invested in the restoration of forests, wetlands, and grasslands to remove carbon naturally.
However, all of this is just a starting point. We have an entirely different goal in mind. It’s kind of an audacious plan. By 2030 our whole carbon footprint — from manufacturing to transportation to end-of-life material recovery — will be nonexistent.
All of Apple will be 100 percent carbon neutral. To do that, we’ll be using renewable energy and recycled materials throughout our supply chain. We’ll be restoring natural ecosystems around the world. And we’ll reuse as much as we can.
While designing the world’s most innovative products, we’re also designing a sustainable manufacturing process.
To really get to carbon zero while making products people all over the world love — a lot of people might say that’s impossible. We say it won’t be. Keep an eye on us and see."
You could download Apple's 2020 Progress Report from Apple's Environmental Homepage here.