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Apple Files Three Trademarks this week including Rosetta and a Fake Apple Patent Report Surfaces in India

1 x cover Rosetta 2


On the morning prior to WWDC20 commencing, Patently Apple posted a report titled "A Trademark Filing for 'Apple Rosetta' was recently made by Apple in Japan for 'Translation Software' likely Aimed for ARM based Macs." Apple in fact introduced "Rosetta 2" later that day during the WWDC20 Keynote. This week Apple filed three distinct trademarks applications for which "Rosetta" was one of them. Apple can't trademark a numeric value such as "2", so they simply kept it to the basics of "Rosetta."


Three Notable Trademark Applications from Apple


As noted in our jumbo graphic below, Apple filed trademark applications this week for Rosetta, iPhone SE and an image with no link as to what app it refers to.


2 Apple Trademarks this week from USPTO


Rosetta filed under International Class 09 with the following protection: "recorded and downloadable computer operating system software for translating third party application software to operate on different computer operating systems."


iPhone SE filed under International Class 09 with the following protection: "Mobile telephones; smartphones; mobile devices for the sending and receiving of telephone calls, text messages, electronic mail, and other digital data, and for use in providing access to the internet; network communication apparatus, namely, mobile electronic devices for the sending and receiving of text, data, audio, image, and video files across networks; electronic communication equipment and instruments, namely, mobile electronic devices for sending and receiving of text, data, audio, image, and video files; wireless communication devices for the transmission of voice, data, images, audio, video, and multimedia content; computers; handheld computers; recorded and downloadable computer software for accessing, browsing and searching online databases; cases for mobile phones; cases for smartphones."


Apple's Figurative Trademark was filed under International Class 09 with the following protection: "recorded and downloadable computer software; recorded and downloadable computer software for editing, organizing, encrypting, exporting, annotating, sharing, combining and converting documents and images."


Trademark classes are important because the trademark registration will only protect Apple's trademark(s) in the classes that have been identified in their application.


Fake Patent News from India


Earlier today India's Zee Media news posted a report about a fake Apple patent for a MacBook with 5 displays. The report stated that Apple "labeled this technology as "Dynamic Display Interface" that indicates the 4 smaller displays along with a main one."


The report further noted that "The current MacBook Pro has one main display and a Touch Bar, but it looks like the iPhone maker wants to possibly add another three more screens.


Based on the patent's illustrations, these displays then take up roles similar to how Apple tries to use the Touch Bar on its current MacBooks. In the patent, it is mentioned that the base part of the laptop consists of a keyboard and light-transmitting cover."


There was no patent filed this week under that title in the U.S. or Europe. The title was entered into Justia's historical database for Patents and no such title for Apple was filed in the U.S., ever. The article didn't provide anything to prove the patent was  officially from Apple.


While they mentioned "Based on the patent's illustrations," they didn't provide us with said images to see if the images resemble Apple patent figures.


Unless the media company can prove it's an Apple patent, this is simply fake patent news. Patently Apple was unable to reach the media company by email to discuss the issue. It's very possible that they mistakenly found a patent with such patent figures that wasn't originating from Apple Inc. 


11. Trademarks & Designs Bar


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