Yesterday Patently Apple posted a report titled "This Thursday Microsoft will Introduce their next-gen Xbox Series X Console at a Live Event." In today's report we cover Microsoft's a figurative trademark filing with the U.S. Patent and Trademark Office for the Xbox branding of 'X Series.'
Microsoft Files for Figurative 'Series X' Trademark
'Series X' Logo
Microsoft filed their 'Series X' trademark application under eleven International Classes. The four key classes cover computer hardware and software, video game consoles, entertainment services and video game development services. The other seven Classes appear to cover all-manor of PR categories.
International Class 009: "Downloadable video and computer game programs; interactive video game devices comprised of computer hardware and software and accessories, namely, game consoles, game controllers, and software for operating game controllers; electronic devices for accessing global computer and communication networks; computer hardware and peripherals."
International Class 11: "Accent lights for indoor use; lighting fixtures."
International Class 014: "Watches; jewelry; keychains."
International Class 016: "Printed matter and publications; posters, calendars, books, stationery, school supplies, magazines, newsletters, manuals and periodicals relating to the video and computer game industries, general video game and computer game information, and video and computer game hardware, software and accessories; trading cards; writing implements, graphic art reproductions, art pictures on canvas, art pictures."
International Class 018: "Bags; backpacks; luggage; travel bags; tote bags; all-purpose athletic bags; attache cases; business cases; duffel bags; fanny packs; school bags; wallets, purses, messenger bags, gym bags, rucksacks."
International Class 021: "Glasses, drinking glasses, shot glasses, mugs, beer mugs, cocktail glasses, wine glasses, insulated mugs, water bottles sold empty, coffee mugs."
International Class 025: "Headwear; footwear; apparel; clothing; shoes; shirts, vests, sweatshirts, sweaters, sweatpants, shorts, jackets, caps, bathrobes, night shirts, suspenders, coats, sweatbands, scarves, gloves, mittens, socks, ties, visors, wrist bands, pajamas."
International Class 026: "Cloth patches for clothing."
International Class 028: "Video game consoles; video game consoles for use with an external display screen or monitor; video game interactive remote control units; game controllers in the nature of keyboards for computer games; controllers for game consoles; home video game machines; video game machines for use with televisions; games; video games; toys; sports goods and equipment; toys, games and sporting goods, namely, playground balls, sport balls, basketballs, action skill games, board games, card games, golf balls, golf ball markers, tennis balls, baseballs, rubber action balls, rubber sports balls, and rubber playing balls, squeezable balls used to relieve stress, kites, plush toys, soft sculptured toys, dolls, action figures; bags for carrying sports equipment, namely, golf, basketball, baseball and tennis equipment; flying disc toys, yo-yos, jigsaw puzzles, manipulative puzzles, construction toys."
International Class 041: "Entertainment services; providing temporary use of non-downloadable game software; Providing online non-downloadable game software; entertainment services, namely, providing interactive multiplayer game services for games played over computer networks and global communications networks; electronic message and chat services for use in connection with interactive games played over computer networks and global communications networks; providing computer games and video games that can be accessed, played and downloaded over computer networks and global communications networks; and providing information on the video game and computer game industries, general video game and computer game information, and providing information on computer games, video games and related products."
International Class 042: "Video game development services; designing and developing computer game software and video game software for use with computers, video game program systems, and computer networks."
Which trademark classes a company chooses is very important because the trademark registration will only protect a company's trademark(s) in the very same classes that were identified in the company's original application.