Piper Sandler Companies, a leading investment bank and institutional securities firm completed its 39th semi-annual Taking Stock With Teens survey, which highlights discretionary spending trends and brand preferences from 5,200 teens across 41 U.S. states with an average age of 16.2 years.
Generation Z, which contributes approximately $830 billion to U.S. retail sales annually, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.
Erinn Murphy, Piper Sandler senior research analyst stated that "Today’s teens are more connected than ever before—they spend an average of 12 hours on social media per week, 53% name Amazon as their top e-commerce site, Netflix is their go-to choice for daily content & 85% own an iPhone. As it relates to brand preferences, we continue to see casualization of fashion march higher—Nike gained share as the No. 1 brand & lululemon hit a new survey high as the No. 6 preferred brand."
Teen Brand Preferences
- Chick-fil-A remains No. 1 restaurant for 5 surveys; Starbucks retains double-digit share
- Kellogg most preferred snack brand among teens
- Ulta maintains No. 1 preferred beauty destination against Sephora for third survey in a row
- Netflix surpasses YouTube as No. 1 daily video consumption; Disney+ debuts in top 5 ahead of Amazon and Apple TV+
- 85% of teens own an iPhone and 88% expect an iPhone to be their next phone, both new all-time survey highs
For more teen market trends, view the full Piper|Sandler Survey findings here.