An analytical report published today presents data proving that Apple was the leader in the True Wireless Stereo earphones market space by a very wide margin by being able to appeal to Android users. Overall, the hearables market in India grew 700% last year, becoming the fastest growing hearables market.
Apple dominated the India TWS market throughout 2019 driven by strong sales of second-generation AirPods. Though it is now facing stiff competition as many OEMs are entering into the segment, factors like its reputation as a pioneer, noise-cancelling feature, easy integration with Apple devices and quick charging have helped it maintain its leadership position. Though, in terms of revenue share, Apple will continue to command lion share moving forward, reports Counterpoint's analyst Shilpi Jain.
The report further noted that some brands are using an affordable pricing strategy and strong growth momentum while some are leveraging cutting edge features to command a premium. In all, TWS is becoming an important part of smartphone OEMs’ connected devices strategy and drive ecosystem stickiness. Expect more OEMs to jump in and follow Apple, Samsung, and realme in the India market where the attach rate for wireless buds is still quite low. Further, the current lockdown situation due to COVID-19 will accelerate the demand for TWS as many people are working from home and connecting through voice and video calls.
The number two player in the Indian wearables market is the Indian online company Gonoise.com that sells their Noise brand. They captured 12% of the market in 2019.
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