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n February Smartphone sales in China Crashed more than 50%

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In mid-February Patently Apple posted a report titled "Apple Preannounced that it will Miss their original Q2 2020 Guidance due to COVID-19." Apple's CEO made the decision to make that call based on iPhone sales data for February falling like a rock. Today we get to see how market demand crashed in February as COVID-19 hit China full force.

 

According to a new report this morning, Apple sold fewer than half a million smartphones in China in February, government data showed on Monday, as the coronavirus outbreak halved demand for all such devices.

 

Reuters reports that "China placed curbs on travel and asked residents to avoid public places in late January, just ahead of the Lunar New Year festival, a major gift-giving holiday. Those restrictions stayed largely in place through most of February.

 

In total, mobile phone brands shipped a total of 6.34 million devices in February, down 54.7% from 14 million in the same month last year, data from the China Academy of Information and Communications Technology showed (CAICT).

 

Android brands, which include devices made by Huawei Technologies and Xiaomi, accounted for most of the drop, as they collectively saw shipments decline from 12.72 million units in February 2019 to 5.85 million, the data showed.

 

Shipments of Apple devices slumped to 494,000, from 1.27 million in February 2019. In January, its shipments had held steady at just over 2 million.

 

Research firms IDC and Canalys previously forecast that overall smartphone shipments would drop by about 40% in the first quarter as the virus outbreak hit demand and brought supply-chain problems.

 

Apple’s branded stores in China were shut for at least two weeks in February as fears over the coronavirus outbreak mounted. For more read the full Reuters report.  

 

10.0F Apple News

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