According to a new analytical report published today, Apple’s market share in China in Q4 2019 rose to 14%, the highest level since 2018. Apple’s new iPhone 11 series have helped Apple regain its popularity among Chinese customers.
Counterpoint reports that "During the same time period, iPhone 11 / iPhone 11 Pro/ iPhone 11 Pro Max have outperformed the iPhone XR/XS/XS Max by 36%.
The iPhone 11 was the top performer, followed by iPhone 11 Pro Max and iPhone 11 Pro. iPhone 11 comes with many attractive features: A13 processor, dual-lens camera, 3D camera, wireless charging and six color options. However, the most enticing feature of the iPhone 11 is its attractive price point.
Counterpoint further noted that many iPhone 7 and 8 users who hesitated to upgrade to new iPhones due to their high price points immediately become target users for iPhone 11. Shortly after its release, iPhone 11 replaced iPhone XR as the best-selling iPhone in Q4 2019. iPhone XR was also a popular model given its cheaper price point and held the top selling spot for four consecutive quarters before the release of iPhone 11.
The new iPhone 11 series is more popular than when iPhone XR, XS series were released. Based on Counterpoint data, iPhone 11, iPhone 11 Pro and iPhone Pro Max accounted for 66% of iPhone sales in Q4 2019, while iPhone XR, XS and XS Max accounted for around 50% of iPhone sales in Q4 2018." Source: Counterpoint.
Apple's success and momentum in Q4 with the iPhone 11 could have roared into Q1 and pushed Apple back into the top smartphones list in China solidly. Unfortunately we'll never know how it could have played out as the Coronavirus will kill Q1 for the entire industry. Apple preannounced it would miss its guidance for their fiscal Q2 2020 back in mid-February.