Apple's iPhone Sales in China Stabilize in October due to the early Release of their Entry iPhone 11 Model over last Year's XR
It appears as thought Chinese consumers are rediscovering their appetite for iPhones. Apple shipped 10 million iPhones in China during September and October, based on Bloomberg’s calculations from government data on overall and Android device shipments.
Bloomberg notes "That is the first indication of Apple’s performance following the autumn release of its flagship product’s latest model, and it shows iPhone shipments up 6 per cent from a year earlier, according to the China Academy of Information and Communications Technology, which is run by the country’s technology ministry."
However, as we reported on last week, IDC stated that Apple's tick upwards was due to the release of their entry iPhone 11 one month earlier than the iPhone XR last year. Considering that the entry iPhone is the most popular, we can see why there's an increase in iPhone sales over last year at this stage of the game.
Bloomberg further noted that "Apple had recently been stuck in a rut in China, ceding ground to local rivals like Huawei Technologies and Xiaomi Corp, which offer more enticing pricing, better specifications and increasingly premium design. Apple also lost market share to Samsung Electronics and Huawei globally before the iPhone 11’s release.
Tim Cook, chief executive at Apple, has said new pricing, a monthly payment programme and trade-in offers helped the iPhone’s performance in China.
'Chinese customers seem to be receiving the iPhone 11 series better than last year’s models because of the lowered retail price,' said Nicole Peng, a Canalys analyst.
Overall Chinese smartphone shipments dropped 5 per cent to 69.3 million units during the two months, according to reports published by the academy, which is run by the Ministry of Industry and Information Technology and tracks the number of smartphones that get permits to be sold in China."