Apple Files for Two Trademarks covering 'Apple Daily Cash' & 'Daily Cash in Europe While the U.S. Registers Apple's TM for 'Smart Folio'
Today the European Patent Office published two trademark applications from Apple for "Daily Cash" and "Apple Daily Cash" associated with their new Apple Card that was officially launched on August 20th. Apple provides an Apple Card support page titled "Get unlimited Daily Cash with Apple Card.".
Apple's support page provides an overview of what Daily Cash is; How much Daily Cash you can get; Understand the different Daily Cash totals; What happens to Daily Cash when you return a purchase; How to find your Daily Cash; How to see Daily Cash from spending activity in Apple Card; How to see Daily Cash added to Apple Cash; How to see Daily Cash by billing period; Use Daily Cash with Apple Cash; and If your Apple Cash account is locked or restricted. For details check out Apple's support page in full here.
Europe: 'Apple Daily Cash' & 'Daily Cash' Trademark Applications
Apple filed their trademarks specifically under International Classes 09, 35 and 36. Trademark classes are important because the trademark registration will only protect Apple's trademark(s) in the classes that have been identified in their application.
Apple's full coverage within each International Class wasn't made available to the public. When these trademark applications surface in the U.S. or Hong Kong we'll update this report if there's something very specific worth noting.
Until such time, the basics of the classes Apple has chosen to cover their trademarks include the following:
Class 09 (Goods): electronic device hardware, smartphones, notebooks, smartwatches, smartglasses, wearables, automatic teller machines, invoicing machines, AI, computer software and more.
Class 35 (Services): Advertising; business management; business administration; office functions.
Class 36 (Services): Insurance; financial affairs; monetary affairs; Banking; Bank services; real estate affairs.
Update Sept. 9, 2019 4:00 a.m. PST: Apple's U.S. trademark for 'Daily Cash' was published on Sept. 9th though actually received by the U.S. Patent and Trademark Office on Sept. 4th. Apple filed their trademark under International Class 36 alone with different verbiage than their Hong Kong filing as follows:
""Credit card transaction processing services; financial services, namely, providing cash for credit card use as part of a customer loyalty program."
U.S. Registered Trademark: Smart Folio
Today the U.S. Patent and Trademark Office published Apple's Registered Trademark for 'Smart Folio' under #5,844,189 that was officially registered on August 27, 2019.
The Registered Trademark Smart Folio® is protected under Class 09 covering: "Accessory for a handheld mobile digital electronic device that functions as a protective and decorative case and stand; cases adapted for computers; covers for tablet computers."
The registered trademark is only for specific words and not a figurative image. The smart folio can be viewed here for those not familiar with this iPad accessory.
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