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While the CEO of Apple's Subsidiary FileMaker Announces the Revival of the Claris Brand, Apple files for new Trademark

1 x cover Claris revived


Claris is a computer software developer formed as a spin-off from Apple Computer (now Apple Inc.) in 1987. It was given the source code and copyrights to several programs that were owned by Apple, notably MacWrite and MacPaint, in order to separate Apple's application software activities from its hardware and operating systems activities.


In 1998, the company divested itself of all but its flagship product, and reformed as FileMaker Inc. In 2019, FileMaker Inc. FileMaker Inc. announced at DevCon that it was restoring the Claris brand name


Today, Brad Freitag, CEO of FileMaker announced on his corporate blog that while FileMaker will live on as one of their service offerings, the company is reviving the Claris Brand. Simultaneously Apple filed a new trademark for Claris in Europe and Hong Kong today.  


Freitag stated that "The Claris rebrand is not only a homage to our roots, but Claris - a name meaning clarity, illumination - best represents our technology today and in the future.


Instead of a single offering, we are building a suite of services geared toward empowering everyday problem solvers. This multi-service platform is very much in line with the Claris vision prior to FileMaker and, as we expand and diversify our platform, Claris feels right.


Claris Connect


The name change to Claris also comes with a great technology boost thanks to the acquisition of Stamplay, an amazing company that created an incredibly sophisticated enterprise platform that provides connectors for 150 cloud services. With our acquisition of Stamplay, which we are renaming as Claris Connect, customers can easily build workflows that connect the cloud services that they use every day, including Dropbox, Slack, Salesforce and more. It is these connections that will unlock new capabilities and expand the imaginations of our problem solvers while requiring far less time and fewer resources.


Our Goal


We want the Claris community to grow from 50,000 to 150,000 developers in the coming years.


Tying in with that goal is our desire to promote and support our professional developer community. We’re building a world for a different type of developer - the creative problem solvers that live across every industry: healthcare, construction, municipal government, K-12 education, you name it.


These creatives look at problems, apply their unique eye to them, and then use technology to find a solution. They add a real vibrancy to the community of more advanced developers and partners.


To honor the inclusive community we’ve enjoyed for decades, we have to deliver on everything we say we’re going to do, which includes expanding educational opportunities and making our technology accessible to the people who want it and protecting their ability to be innovative.


Our Team


The first priority will always be to our Claris team. We believe strongly in Stanford University Professor Jennifer Aaker’s concept that "employees want to be valued members of a winning team on an inspired mission" and I feel privileged to be a part of such a team.


We’re hiring smart people and they need to have their voice and tell us what we need to do. We’ll also be transforming our internal communications and decision making so that they’re much more collaborative and decentralized.


This work will require investing in Claris’ employees with providing technical and managerial training, allowing our engineers more opportunity to prototype.


Looking Forward


The FileMaker brand was good to us and we enjoyed 20 successful years under its banner. The FileMaker service remains great. We are proud of our legacy, and that legacy includes who we’ve always been - a visionary company closely tied to the needs and wants of our developers and how they can best serve their businesses. Claris will continue to be the power to the problem solvers, but this time, with even more technologies available to anyone who wants to create.


Many of you took the journey with us years ago when most of the world wasn’t ready for workplace innovation. Today, I hope that you continue to help us lead this growing industry with your creativity and passion for problem solving."


Apple Files new Trademark for 'Claris'


2 Claris TM from Apple


In line with the announcement from Claris CEO Brad Freitag, Apple filed their trademark for 'Claris' in Europe and Hong Kong. Noted above is the EU filing under number 018104399. The Hong Kong filing was made under number 305016942. At present the name Claris is shown at plain text. If there's to be any stylized version created later we'll provide you with an update.


Both trademark filings for Claris show that Apple filed them under International Classes 09 and 42 as presented in full below:


Class 09: "Software tools that allow small businesses to create, host, and share apps that manage their business and databases; Software compiling tools; Software development tools; Collaboration tools (software); computer software development tools; software applications; computer software applications; downloadable software applications; Computer software applications, downloadable; downloadable computer software applications; smartphone software applications, downloadable; software applications for mobile devices; downloadable smartphone applications (software); software and applications for mobile devices; downloadable software applications for mobile phones; software applications for use with mobile devices; Computer software for controlling and managing access server applications; Downloadable software applications for use with three dimensional printers; computer software that assists computers in deploying parallel applications and performing computations; file sharing software; computer software for creating searchable databases of information and data; software for tablet computers."


Class 42: "Providing online non-downloadable software and software as a service (SaaS) services, namely, hosting software for use by others for developing and accessing other software applications and database management; providing online non-downloadable software and software as a service (SaaS) services featuring software for use in application and database integration; providing online non-downloadable software and platform as a service (PaaS) featuring computer software platforms for use in developing and accessing other software applications and database management; Infrastructure as a Service (IaaS), namely, cloud hosting provider services; providing temporary use of on-line non-downloadable software for use in managing, organizing and sharing data on a global computer network and on local computer networks; providing temporary use of on-line non-downloadable software for viewing, annotating, storing, downloading and distributing electronic files, images, audio, video, data, and documents; providing online non-downloadable software for accessing, viewing, browsing, searching, annotating, hosting, configuring, and managing online databases, electronic files, and personal information, for web hosting of databases, for automating database functions, and for communication and collaboration via computer networks; providing temporary use of on-line non-downloadable software for personal information management, database management, and database synchronization; providing temporary use of on-line non-downloadable software for accessing, browsing and searching online databases; providing temporary use of on-line non-downloadable software for communication and collaboration via computer networks; providing temporary use of on-line non-downloadable software development tools and templates for data management; cloud hosting provider services; electronic data storage services; computer software consulting services; consultation services for developing computer databases and applications; providing computer software information online; design and development of computer software; technical support services, namely, troubleshooting on-line, non-downloadable software."


Update: Apple filed for the Claris trademark in the USA under number 88567204 on August 5th but wasn't published until Friday August 9th. Apple filed their trademark under a series of International Classes including 09, 036, 038, 042 (for Software as a Service (SaaS)) and others. 


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