Apple Releases Four ASMR Shot on iPhone Ads that are supposed to be "calming" but are mostly Disturbing Noise
Apple released four new Ads that should never run on TV. The general public will think that Apple has lost their minds. For some reason ASMR is a new internet craze. Technically, ASMR means "Autonomous sensory meridian response." It's supposed to an experience characterized by a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine.
According to CNBC, ASMR is a big trend on YouTube, with some channels boasting over 2 million subscribers. Fans of the videos say the soft sounds give them “tingling ” sensations and help them relax. They provided a video explaining this cult-like phenomena.
When I heard the first video below I just that it was interesting to note that recording a video on an iPhone XS and XS Max was great at picking up surrounding sounds. Apple states under each video: "ASMR, shot and recorded on iPhone, to relax wherever you are. Follow the satisfying crunch underfoot, wherever the trail takes you." Say what?
I would personally describe the loud annoying walking on gravel-crunching audio experience to be a form of torture. Sorry, no tingling here, just aggravation. Are there really brains out there that would find gravel walking or wood scraping relaxing?
And that whispering video … pure annoyance. No, it's not relaxing. Though I guess that a generation hooked on rap music could find it relaxing. With the exception of the one ad with the rain, I find the ads sheer annoying. Listen to all four yourself and you be the judge.
Shot on iPhone: ASMR – A Calm Rain at Camp
Shot on iPhone: ASMR – Crunching Sounds on the Trail
Shot on iPhone: ASMR – Satisfying Woodshop Sounds
Shot on iPhone: ASMR – Whispers from Ghost Forest
What's your take on ASMR? Is it a snowflake generation experience and trend? I know I'm not alone in not finding most of these ads nothing but annoying. Gizmodo's report on Apple's video is titled: "Apple's Version of ASMR Is Like Nails on a Chalkboard to Me." Gizmodo's Victoria Song introduced the videos this way: "For those of you who want to subject yourself to this nightmarish racket, here you go.
Have an opinion on this, send in your comments below.
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