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Apple Files Trademarks for the Claris Figurative Logo along with 'MPX' & 'MPX Module' Related to the new Mac Pro

1 X Cover MPX Module tm


Today Patently Apple discovered several Apple trademark applications in the U.S. and Hong Kong covering the new Mac Pro's graphics related MPX module and more.


In describing the new Mac Pro in June, Apple states in one segment: "For pros animating 3D film assets, compositing 8K scenes and building complex 3D environments, graphics performance is more important than ever. That is why Mac Pro features the world’s most powerful graphics card and up to 56 teraflops of graphics performance in a single system. Its groundbreaking graphics expansion architecture, the Apple MPX Module, features Thunderbolt integration and over 500W of power, both firsts for any graphics card. And for super quiet operation, the MPX Module is cooled by the Mac Pro system thermals.


The Mac Pro can accommodate two MPX Modules so customers can use two Vega II Duos for a staggering 56 teraflops of graphics performance and 128GB of video memory."


Apple Trademarks: MPX, MPX Module


2 mpx   mpx module trademark filings


Hong Kong: Apple's trademark application 305029731 for "MPX Module" was filed under International Class 09 covering computer hardware. Apple's trademark application 305029722 for "MPX" was filed under 09 and 42 which Apple extensively covered with the following verbiage:


Class 42: "Design and development of computer hardware, software, peripherals, and computer and video games; computer hardware and software consulting services; computer programming; design of computer databases; electronic data storage; cloud computing services; rental of computer hardware, software, and peripherals; providing online non-downloadable software; consultation services for developing computer systems, databases and applications; computer security and data security consultancy; data encryption services; providing computer hardware or software information online; maintenance, repair and updating of computer hardware, software, peripherals, and applications; technical support services, diagnosing and troubleshooting of computer hardware and software problems, and computer help desk services; website creation, design, and maintenance services; website hosting services; providing search engines for obtaining data via the internet and other electronic communications networks; creating indexes of online information, sites and other resources available on the Internet and other electronic communications networks; cartography and mapping services; providing an Internet portal allowing users to preview and download electronic books, publications, and other documents; scientific and technological services; industrial design services; industrial analysis and research services; information, advisory and consultancy services relating to all the aforesaid."


Trademark classes are important because the trademark registration will only protect Apple's trademark(s) in the classes that have been identified in their application.


Apple Trademark: Figurative Part of Claris Logo


On August 6th Patently Apple posted a report titled "While the CEO of Apple's Subsidiary FileMaker Announces the Revival of the Claris Brand, Apple files for new Trademark." The trademark filed in Europe was simply for the word "Claris."


Today, the U.S. Patent and Trademark Office (USPTO) published a figurative version of the Claris trademark under application number 88579332. Below is the image that Apple provided to USPTO.




Apple also filed an application for the same figurative version of the Claris logo under number 305028930 with the Hong Kong Patent Office. A graphic image is presented below with its supplied logo and for context purposes only Patently Apple is providing an image of the full Claris logo.




Apple filed the trademark in Hong Kong under the same International Classes of 09 and 42.


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