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Major Israeli Mall Company Rejects Apple's Demands for its First Flagship Store

1 x Cover Israeli Mall that Apple was negotiating for space in 2018

 

It's being reported in Israel today by haaretz.com that after years of negotiating with the Azrieli Group, a property developer and mall owner, Apple has broken off talks for its first flagship store in that country. The mall owner cited Apple's demands were unacceptable.

 

Azrieli had been in talks with Apple about opening a store in the Azrieli Sarona Tower but in the end wouldn’t agree to Apple’s financial terms.

 

The report cites Apple dropped the plan because no mall owner is prepared to meet its conditions. A local industry source states that Apple is demanding that the mall owner must assist in covering its marketing and inventory costs.

 

It was reported last June that Apple would open its first flagship store in Israel which was to be located in the new unstaffed Mall of the Sharona Tower. Other locations being considered were on Tel Aviv’s Rothschild Boulevard and Jerusalem’s Malcha mall.

 

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