For Q1 2019 Apple's iPhone XR was #1 in the U.S. & Britain while the iPhone X was Apple's best Seller in Urban China
An analytical report published this morning claims that Apple's "iPhone XR was a strong performer for Apple this quarter, outselling the combined iPhone XS and iPhone XS Max in Europe and claiming the title of the best-selling model in Great Britain.
In Europe, iPhone XR and iPhone XS/Max models both play an important role in managing Apple’s base – 16% of XS and XS Max buyers upgraded from an iPhone X, compared to less than 1% of iPhone XR buyers. As Smartphone prices rise rapidly, iPhone XR provides Apple with a way to keep its customers with older models continuing to upgrade regularly, and less tempted by the competition”.
In the US, Apple continued to dominate at a brand level, with the iPhone XR accounting for more than 1 in every 10 smartphones sold, while the Android carriers competed for market share.
In urban China, Kantar reports that Apple had three iPhones in the top 10 chart with iPhone X being their top selling model in the quarter with the iPhone XS Max and the XR rounding out the top ten best-selling devices.
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