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In a Surprise Announcement, Apple's SVP of Retail Announces her Departure this April

1 X Cover - Angela Ahrendts


Exactly a week ago Patently Apple posted a report titled "Vogue Business Interviewed Apple's SVP Retail Angela Ahrendts who Revealed some interesting Insights." At the end of the report we covered this from Vogue's interview with Angela Ahrendts:  "Ahrendts background is fashion and led London's Burberry Retail. Ahrendts admitted that she's "loved fashion for 40 years. It is wonderful when you know everything there is to know about the industry because you grew up in it. There are things about the fashion industry that I miss, but I went to Apple because I felt it was a calling to one of the greatest companies on the planet." So what happened to that calling in just a week's time?


It was announced late this afternoon that after five transformative years leading the company’s retail and online stores, Angela Ahrendts plans to depart Apple in April for new personal and professional pursuits.


Angela Ahrendts, SVP Retail: "The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams’ collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple. I feel there is no better time to pass the baton to Deirdre, one of Apple’s strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time."


2 X Deirdre to take over Apple Retail in April 2019


Apple announced that Deirdre O’Brien VP of Apple People is taking on new responsibilities for Apple’s retail and online stores in an expanded role as senior vice president of Retail + People, reporting to CEO Tim Cook.


In mid-2017 Patently Apple reported that Deidre O'Brien was a nearly 30-year Apple veteran that was to lead all HR functions including talent development, recruiting, benefits, compensation and business support, as well as overseeing Apple University.


Tim Cook, Apple’s CEO: "At Apple, we believe our soul is our people, and Deirdre understands the qualities and strengths of our team better than anyone. For more than three decades, she has helped keep Apple focused on serving customers and enriching lives. She’s an exceptional leader and she’s been a vital partner to our retail teams around the world since the very beginning. I am thrilled to work alongside Deirdre in her new role, and I know our 70,000 retail employees will be, too."


Deirdre O’Brien, senior vice president of Retail + People: "People come to Apple to do the best work of their lives, and our retail teams show their passion every day, in every interaction, all around the world.  It is the opportunity of a lifetime to work with, and learn from, such a talented, diverse and imaginative team. I am looking forward to this journey, and to continuing the important work of the People team in supporting all of Apple’s amazing employees."


Yesterday we learned that AR/VR pioneer and HoloLens co-inventor Avi Bar-Zeev left Apple last month and the head of Siri lead Bill Stasior, who joined Apple from Amazon in 2012, had been moved to a different part of the company. Now with Ahrendt's departure, it's starting to look like Apple missing their holiday quarter was a signal to clean house.  


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