Nike introduced their Self-Lacing Runner for Basketball Players Today and Reveals that they go on Sale in February
Back in March 2014 Patently Apple posted a patent report covering Nike's future motorized footwear that included a lacing system to give customers that perfect fit. It was Nike's original vision. The patent figure below is from that patent filing. Today Nike announced that this concept is now a product that will be going on sale sometime in February. Michael Donaghu, Nike’s VP of Innovation, explained how the future of fit lets Nike make real the decades-old dream: a custom shoe for everyone.
Earlier today, Nike debuted the Nike Adapt BB, a revolutionary basketball shoe with an intricate lace engine neatly closes around your entire foot. It remembers, via a paired app, how tight or loose you prefer your footwear — not just one setting, but in different situations like warm-ups, gameplay and while resting on the bench.
This, finally, is the precise performance fit our athletes have long demanded — exactly when they need it, with the push of a button or a tap on a phone.
If you're interested in finding out more on this product, read Nike's back-to-back articles titled "The Promise of Intelligent Product" and "Breaking Down the Nike Adapt BB" here.