A new report posted today claims that Apple has been in talks with at least three private Medicare plans about subsidizing the Apple Watch for people over 65 to use as a health tracker, according to people familiar with the discussions.

The insurers are exploring ways to subsidize the cost of the device for those who can't afford the $279 price tag, which is the starting cost of an older model. The latest version of the device, which includes the most extensive health features including fall detection and an electrocardiogram to measure the heart's rhythm, retails for a minimum of $399, which many seniors could benefit from but can't afford.

The talks have not resulted in any official deals just yet, the people said. Apple has paid a visit to several of the largest insurers in the market, as well as some smaller, venture-backed Medicare Advantage plans.

About 19 million seniors, and growing, are enrolled in a Medicare Advantage plan, which are private health plans that receive government payouts for providing services to seniors

The people declined to be named as the discussions are still private. Apple declined to comment.

Health experts say that seniors are an ideal market for the Apple Watch, which has introduced features including fall detection and cardiac arrhythmia monitoring.

"It's the segment of health insurance with the highest dollar revenue and margin per member," explains Augustin Ruta, a health insurance consultant at A2 Strategy Group. Read the full CNBC report written by Christina Farr here.

Apple's CEO responded to a tweet sent to him yesterday by Elissa Lombardo who provided testimony as to how the Apple Watch saved her husband's life.

Other such testimonies could be found in one of Apple's latest product promotion ads as presented below.

While the Apple Watch could be ideal for seniors, they'll need some practical training in how to use the watch so as to not panic when they see results that are upsetting.

Last Month an Orange County cardiologist Dr. Brian Kolski said he's had been called 20 times in one week from panicked patients and most were false alarms.

Kolski says Apple should have released this app "in a more responsible manner" by telling people how to use it and interpret the results. He says the watch, which is mostly a fitness tracker, should not be counted on for medical diagnosis.