Earlier today we learned a little more about Apple's retail develoment in an interview that Angela Ahrendts granted to Vogue Business. Ahrendts noted that its 'Today at Apple' program offers classes, talks, concerts and workshops, each designed, in Ahrendts’s words, to 'enrich lives.' The lineup is part whimsy and part inspiration, including events like 'Drawing Treehouses with Foster + Partners,' fitness walks and 'Make Your Own Emoji' sessions for kids." In sync with the Vogue Business interview, Apple released a press release about all-new Apple sessions at Apple Stores.
Apple announced new Today at Apple sessions in three new and expanded formats — Skills, Walks and Labs — which offer hands-on group sessions focused on photography, video, music, coding, app development, art and design and more:
- Skills are meant for those interested in learning new creative techniques to go further with our products, such as making a quick video with the Clips app or editing photos on iPhone. New Skills sessions include Notes and Chords with GarageBand, Sketching Ideas in Notes, Photo Editing Techniques and more.
- Walks invite customers to venture outside of the store with a Creative Pro, where they will explore their surroundings, connect with their community and put new skills to use across passions like photography, music or health. New Walks include Capturing Cinematic Shots, Creating Soundscapes with GarageBand and a Health and Fitness Walk, Staying Motivated co-created with fitness expert Jeanette Jenkins.
- Labs help customers experiment with creative techniques and complete the session with the beginning of a project. Many Labs have been co-created with world-renowned artists and makers. Building on the success of Labs with Florence Welch and photographer Chase Jarvis, skilled customers can find inspiration in new Labs like Beat Making with Swizz Beatz, Small Screen Magic with Zach King and Drawing Treehouses with Foster + Partners.
The new sessions are free at every Apple Store worldwide and allow visitors to find the right session for their interests and skill level in order to unlock their creativity, inspire learning and encourage connection.
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