Research Firm Reveals that 16% of Apple's iPhone XR sales in the first 30 days in the U.S. were from Android Switchers
Yesterday Patently Apple posted a report titled "Apple had a Smashingly Successful November in Taiwan with iPhone XR leading the way." Today Consumer Intelligence Research Partners (CIRP) released analysis of the results from its research on Apple for the 30-day period following the launch of the iPhone XR in October 2018. CIRP found that the new iPhone XR accounted for 32% of total US iPhone sales in the 30-day period, while the XS and XS Max combined accounted for 35% (Chart 1).
Josh Lowitz, CIRP Partner and Co-Founder: Based on the initial sales, iPhone XR took 32% share of iPhone sales which compares favorably to the 30% share for iPhone X in the similar timeframe last year. Among iPhone buyers, 82% upgraded from an iPhone, while 16% upgraded from an Android phone. At the November 2017 launch of iPhone X, 86% upgraded from an iPhone, and 11% upgraded from Android.
On the point of Android switchers, Mike Levin, CIRP Partner and Co-Founder added that it appears that iPhone XR did serve to attract current Android users.
Considering that Apple's calendar Q4 2018 results (fiscal Q1 2019) will be their first quarter where iPhone sales data won't be provided to the public and shareholders, the the best that we'll be able to do is report on statistics from various research firms to cobble together a rough estimate or iPhone sales data per quarter. To be sure it won't be deadly accurate, but it's the best Apple news sites will be able to provide Apple fans under the circumstances.