In a new supply chain report published today we learn that Apple managed to ramp up their shares in Taiwan's handset market in November. With the exception of Apple most vendors saw their market shares retreat in the month in terms of unit shipments, said the sources.
Apple led all others with a 33.6% share in unit shipments, up from 30.4% a month earlier. Samsung ranked second with a 16.7% share, followed by Asustek at 10.4% and Oppo at 8.5%.
Huawei took fifth position with its market share increasing to 6.4% in November compared to 5.2% in October thanks to the availability of the Mate 20 flagship series. Sony Mobile Communications came in sixth with a 4.5% share.
Meanwhile, Apple accounted a majority 65.9% share in the month in terms of sales value, followed by Samsung at 10.6%, Oppo at 4.9%, Asustek at 4.6%, Huawei at 4.2% and Sony Mobile at 3.6%.
The top-three China-based vendors - Oppo, Huawei and Xiaomi - together commanded a 19.3% share in the Taiwan market in November in unit shipments, buoyed by their strong marketing efforts, said the sources.
Apple's iPhones took 6 out of the top-10 best-selling models in Taiwan in November as noted below:
01) iPhone XR 128GB
02) Galaxy A7 (2018)
03) iPhone XS Max 256GB
04) iPhone XR 64GB
05) iPhone XS 256GB
06) Oppo AX5
07) Oppo R17
08) iPhone 8 Plus 64GB
09) Galaxy Note 9 128GB and
10) iPhone XS Max 64GB.