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The Hottest Selling Smartphone during Alibaba's 2018 'Singles Day' Event in China was iPhone

1 X China-Singles-Day-Tip-Sheet-Retail

 

China's 'Single's Day' has become the largest offline and online shopping day in the world, with Alibaba shoppers exceeding 168.2 billion yuan (US$25.4 billion) in spending during the 2017 celebration. Estimates for 2018 are through the roof US$30.8 billion crushing last year's event. This year, Apple was the top-selling mobile phone brand during Alibaba's record-breaking 24-hour Singles Day shopping event, beating its Chinese rivals.

 

Alibaba released a list of products in various categories that had the highest gross merchandise value (GMV), or sales via the e-commerce giant's various platform. Apple topped the list in the mobile phone category, but Alibaba did not release specific figures on the number of units sold or the total GMV brought in by Apple.

 

Apple was one of the 237 brands that surpassed 100 million yuan ($14.36 million) in sales during Singles Day.

 

Huawei, China's largest smartphone maker by market share, was the second-highest-selling vendor on Alibaba's platforms during Singles Day, Xiaomi was third and Samsung came in eighth.

 

Neil Shah, research director at Counterpoint Research, told CNBC by phone on Monday that "It's a positive sign for Apple, because normally Xiaomi or Huawei has been the top brand. This shows the Chinese smartphone users are maturing fast and they are looking to buy more high end devices, which is a good sign not only for Apple but other brands."

 

Many of China's young consumers were waiting for the best price to buy Apple's latest smartphones that are the most expensive in the country.

 

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