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New Smartphone Charts for China Show Apple Dipping and Xiaomi Solidly Overtaking them four Quarters Straight

1 X Cover China market smartphones


A new analytical report that was published over the weekend shows how four local Chinese smartphone makers are now in total control of their home market. While Apple held on to fifth spot, Samsung was totally wiped out.


While Xiaomi and Apple were fighting for fourth spot for a couple of years, Xiaomi has now overtaken Apple for the last four quarters and is unlikely to ever look back. With Xiaomi rocketing to the #1 position in India overtaking Samsung along with new European stores opening, Xiaomi will likely be growing at a faster clip than Apple going forward.


2 X Chinese Smartphone stat bar

A new Counterpoint Year-over-Year (YoY) chart covering China's smartphone statistics shows us that Apple landed in fifth spot with YoY growth of 9% in Q3. Click on the image below to slightly enlarge the image.


3 Q3 Smartphone Stats for Chinese Market  Apple #5

In a second Counterpoint chart below we're able to see a fuller range of smartphone stats from China and see where Xiaomi began to overtake Apple in Q2 2017 and never looked back. It also shows that in Q1 2016 Samsung held 8% and crashed to 1% by Q4 2017. They didn't even make the list in 2018. Click on the image below to slightly enlarge the image.


4 China smartphone stats Q1 2016 to Q4 2017

Q3 2018 Highlights


  • Market consolidation is apparent in China, with the top five OEMs capturing 86% of smartphone share in Q3, increasing from less than 80% in the same period last year.
  • Huawei (including Honor) was the market leader in terms of both sales volume and growth momentum in Q3, with its leadership position fixed in China, capturing 23% market share.
  • Vivo with 4% YoY growth was the second best-selling brand in Q3 capturing 21% market share.


For further insight into the Chinese smartphone market, review the full Counterpoint report here. In addition, you could now review other Counterpoint smartphone statistical reports published recently for the U.S., Global and Indian markets.


Late last month "The Information" tech site posted a report stating Apple's retail vision for China was waning as natives begin to prefer Chinese brands. Today's statistic revelations only cement that sentiment.


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