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New Apple Trademarks Filed this Week may provide us with some hints of Future Features coming to Apple Hardware

1 cover mac with biometric authentication patent figure

 

This week Apple filed for new trademarks in Europe and Hong Kong that could possibly provide us with a few hints about future features coming to Apple hardware. For instance, we could see biometric ID coming in a variety of forms to future Macs beyond MacBooks.

 

Apple Updates 'Mac' Trademark in Hong Kong

 

2 Apple TM Hong Kong filing for MAC  NOV 2018  PATENTLY APPLE

Apple has updated their 'Mac' trademark in Hong Kong this week. They filed the revised trademark under four International Classes.

 

Class 35 covers matters such as business management; business administration; business consulting services; business organization consultancy; Advertising; communications networks; retail store services in the field of entertainment featuring movies, television programs and more.

 

Class 37 covers matters such as Class 37 maintenance, installation and repair of computers, computer hardware, computer peripherals, and consumer electronic devices; consultancy services in relation to installation, maintenance and repair of computers and more.

 

Class 42 covers matters such as design and development of computer hardware, software, peripherals, and computer and video games; computer hardware and software consulting services; computer programming; design of computer databases; electronic data storage; cloud computing services; computer data recovery; data analysis being computer services; rental of computer hardware, software, and peripherals and more.

 

Class 09 covers matters such as computers; computer hardware; handheld computers; tablet computers and so much more.

 

For class 09 Apple lists everything under the sun which has little to do with a "Mac" such as chargers for electronic cigarettes, wearable electronic devices, smart watches, smart glasses, motor vehicle audio apparatus and more.

 

What does stands out as new for the revised "Mac" trademark is the addition of: biometric identification and authentication apparatus; fingerprint examination machines; human face recognition apparatus; fingerprint scanners; biometric scanners; biometric retina scanners; biometric iris scanners; biometric fingerprint locks; holograms.

 

When Apple filed their trademark for Liquid Retina ten days prior to the new iPad Pro launching, I had noted in our report that Apple had listed "tablets" associated with Liquid Retina and wondered if it would apply to the new iPad Pro. The trademark filing gave us a heads-up on that feature coming to a tablet.

 

In the case of their "Mac" trademark revision, Apple wants to first and foremost ensure that whatever they have on tap for future Macs is covered and protected by law. The next thing that stands out is some form of biometrics will be added to future Macs beyond MacBooks, though it's not cut and dry as to which methodology Apple will choose to proceed with. Now that MacBook Pro and MacBook Air is taken care of, biometrics for the desktop is bound to be next.

 

Will Apple add Touch ID to their Magic Keyboards for desktops? Will they add Face ID or Iris scanning for the iMac?

 

With Apple having added Face ID to the new iPad Pro, there's a high probability that they could be planning to bring it to a future desktop Mac. The new "Mac" trademark filing now opens up and protects Apple using any of these options for future implementation.

 

Our cover graphic is a patent figure from a patent application report that we posted in April 2017 titled "Apple Reveals Touch Bar with Touch ID in 6 Patent Filings that Includes a Touch Bar Keyboard for a Future iMac." It supports this week's 'Mac" trademark filing, but is only one of a few choices that Apple has for bringing biometric authentication to future Mac hardware.

 

Apple Updates 'Force Touch' Trademark in Hong Kong

 

3 X Apple TM update for FORCE TOUCH nov 2018  Patently Apple

Apple has updated their 'Force Touch' trademark in Hong Kong this week. They filed the revised trademark under two International Classes.

 

International Class 14 basically covers "Horological and chronometric instruments; watches; clocks; timepieces; chronographs for use as timepieces; chronometers; watchstraps; watch bands," and more. Force Touch was introduced into the Apple Watch in 2015.   

 

International Class 09 covers force touch possibly being used in future devices such as "Smartglasses, headphones, mixed reality headsets, magic mouse and more.

 

Apple Files for 'A12 Bionic' Trademark Europe & Hong Kong

 

4 X  EU A12 Bionic TM + Hong Kong  Nov 2018  Patently Apple

Apple has filed for the 'A12 Bionic' trademark in both Hong Kong and Europe and both were filed under International Class 09.

 

Apple's coverage under class 09 covers the iPhone (smartphone) and iPad (tablets) but also adds other devices that it could be integrated into in the future, such as the following:

 

"Computers; computer hardware; wearable computer hardware; handheld computers; tablet computers; mobile telephones; smart phones; smart watches; smart glasses, televisions, set top boxes, and audio and video players and recorders; monitors, display screens, head mounted displays, and headsets for use with computers, smart phones, wearable electronic devices, smart watches, smart glasses, televisions, and audio and video players and recorders; audio speakers; voice recording and voice recognition apparatus; earphones; headphones; computer chips.'

 

Obviously some of the devices officially listed under class 09 today could be extended to future versions of the chip such as A13 Bionic – A15 Bionic. The listing simply shows us where Apple could use their processor in the future. One of the real possibilities for the A12 Bionic is Apple's 2019 over-the-ear headphones that have been delayed.

 

At the end of the day, new and revised Apple trademark filings are done in order to protect current and/or future features, hardware, software and services. It's not an exercise of futility.  Within these filings we are sometimes provided hints of what is possibly coming down the pipe. It may point us to projects that Apple is working on or about to embark.

 

Did any of today's trademark filings provide us with clues to future features coming to Apple hardware? Yes, of course. The problem is that Apple buries many of their ideas in a sea of useless filler so as to throw us off.  To show you what a sea of filler actually looks like, the following is from Apple's 'Mac' trademark for Class 09 in full:

 

"Computers; computer hardware; handheld computers; tablet computers; telecommunications apparatus and instruments; telephones; mobile telephones; smartphones; wireless communication devices for the transmission of voice, data, images, audio, video, and multimedia content; network communication apparatus; handheld digital electronic devices capable of providing access to the internet and for the sending, receiving, and storing telephone calls, electronic mail, and other digital data; wearable computer hardware; wearable digital electronic devices capable of providing access to the internet, for sending, receiving and storing of telephone calls, electronic mail, and other digital data; smartwatches; smartglasses; smart rings; wearable activity trackers; connected bracelets [measuring instruments]; electronic book readers; computer software; computer operating system software; computer utility software; computer software for setting up, configuring, operating and controlling computers, computer peripherals, mobile devices, mobile telephones, smartwatches, smartglasses, wearable devices, earphones, headphones, televisions, set top boxes, audio and video players and recorders, home theatre systems, and entertainment systems; application development software; computer game software; downloadable pre-recorded audio, video and multimedia content; computer peripheral devices; peripheral devices for computers, mobile telephones, mobile electronic devices, wearable electronic devices, smartwatches, smartglasses, earphones, headphones, televisions, set top boxes, and audio and video players and recorders; wearable peripherals for use with computers, mobile telephones, mobile electronic devices, smartwatches, smartglasses, smart rings, earphones, headphones, televisions, set top boxes, and audio and video players and recorders; biometric identification and authentication apparatus; accelerometers; altimeters; distance measuring apparatus; distance recording apparatus; pedometers; pressure measuring apparatus; pressure indicators; monitors, display screens, head mounted displays, and headsets for use with computers, smartphones, mobile electronic devices, wearable electronic devices, smart watches, smartglasses, televisions, set top boxes, and audio and video players and recorders; virtual and augmented reality displays, goggles, controllers, and headsets; 3D spectacles; eyeglasses; sunglasses; spectacle lenses; optical glass; optical goods; optical apparatus and instruments; cameras; flashes for cameras; keyboards, mice, mouse pads, printers, disk drives, and hard drives; flash memory drives; modems; power cords; power converters; semiconductors; integrated circuits; sound recording and reproducing apparatus; digital audio and video players and recorders; audio speakers; speakers for computers; audio amplifiers and receivers; microprocessors; computer memory boards; motor vehicle audio apparatus; voice recording and voice recognition apparatus; earphones; headphones; microphones; televisions; television receivers and monitors; set top boxes; radios; radio transmitters and receivers; user interfaces for on-board motor vehicle computers and electronic devices, namely electronic control panels, monitors, touchscreens, remote controls, docking stations, connectors, switches, and voice-activated controls; global positioning systems (GPS devices); navigational instruments; navigation apparatus for vehicles [on-board computers]; remote controls for controlling computers, mobile telephones, mobile electronic devices, wearable electronic devices, smartwatches, smartglasses, earphones, headphones, audio and video players and recorders, televisions, set top boxes, speakers, amplifiers, home theatre systems, and entertainment systems; wearable devices for controlling computers, mobile telephones, mobile electronic devices, smart watches, smartglasses, earphones, headphones, audio and video players and recorders, televisions, set top boxes, speakers, amplifiers, home theatre systems, and entertainment systems; data storage apparatus; computer chips; batteries; battery chargers; electrical and electronic connectors, couplers, wires, cables, chargers, docks, docking stations, and adapters for use with computers, mobile telephones, handheld computers, computer peripherals, mobile electronic devices, wearable electronic devices, smartwatches, smartglasses, earphones, headphones, audio and video players and recorders, televisions, and set top boxes; interactive touchscreens; interfaces for computers, computer screens, mobile telephones, mobile electronic devices, wearable electronic devices, smartwatches, smartglasses, televisions, set top boxes, and audio and video players and recorders; protective films adapted for computer screens, mobile telephone screens, and smartwatch screens; parts and accessories for computers, computer peripherals, mobile telephones, mobile electronic devices, wearable electronic devices, smartwatches, smartglasses, earphones, headphones, audio and video players and recorders, televisions, and set top boxes; covers, bags, cases, sleeves, straps and lanyards for computers, mobile telephones, mobile electronic devices, wearable electronic devices, smartwatches, smartglasses, earphones, headphones, set top boxes, and audio and video players and recorders; selfie sticks; chargers for electronic cigarettes; electronic collars to train animals; electronic agendas; apparatus to check stamping mail; cash registers; mechanisms for coin-operated apparatus; dictating machines; hemline markers; voting machines; electronic tags for goods; prize selection machines; facsimile machines; weighing apparatus and instruments; measures; electronic notice boards; measuring apparatus; wafers [silicon slices]; integrated circuits; amplifiers; fluorescent screens; remote controls; lights conducting filaments [optical fibers]; electric installations for the remote control of industrial operations; lightning arresters; electrolyzers; fire extinguishers; radiological apparatus for industrial purposes; life saving apparatus and equipment; whistle alarms; animated cartoons; egg-candlers; dog whistles; decorative magnets; electrified fences; portable remote-controlled car retarders; electronic voice command and recognition apparatus for controlling the operations of consumer electronics devices and residential systems; personal digital assistants; heat regulating apparatus; monitors, sensors, and controls for air conditioning, heating, and ventilation devices and systems; electric regulating apparatus; electric light regulators (dimmers); lighting control apparatus; electrical outlets; electrical and electronic switches; alarms, alarm sensors, and alarm monitoring systems; smoke and carbon monoxide detectors; thermostats; electric and electronic locks and latches for doors and windows; residential security and surveillance systems; fingerprint examination machines; human face recognition apparatus; fingerprint scanners; biometric scanners; biometric retina scanners; biometric iris scanners; biometric fingerprint locks; holograms."

 

Couldn't Apple be more specific and clearer? Yes, of course they could but choose not to so as to throw off competitors as to what could be coming next. If Apple ever just listed 3 things under a particular class, you'd have Samsung and their Chinese competitors introduce a similar feature within 3-6 months. That's just the reality of today's market.

 

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