In Q3 Apple's iOS made Strong Gains in the U.S. against Android, the iPhone Remained #1 in Japan and more
A new analytical report this morning notes that "Healthy early sales of iPhone XS and iPhone XS Max models in the States are good news for Apple. Combined with the continued strong momentum we’re seeing among its iPhone 8 and 8 Plus, these sales have contributed to a 5.0 percentage point increase in OS share for Apple in the US – the biggest gain seen worldwide this quarter.
Dominic Sunnebo, Global Director for Kantar added that Apple's iPhone 8 was the top selling model in the U.S. over the quarter, with a 9.4% share of the handset market, and with iPhone XR launching outside this period we’d expect Apple share to tick up further towards the end of the year."
Apple continues to lead handset sales in Japan despite strong pressure from Sharp and Huawei. Both brands have seen strong gains, increasing their share of sales by 6 percentage points and 3.2 percentage points respectively; Sharp’s flagship Aquos R2 and Huawei’s P20 Lite both made it into the top five best-selling list for the third quarter.
In China, the Xiaomi Mi 8 was the best-selling model during the period while iPhone models made up three out of next four best-selling models, led by iPhone X.
Beyond Apple, Sunnebo added that "The picture is different in Europe, with competition remaining fierce among Android handset brands. European consumers are holding on to their handsets more than two months longer than they were in 2016 meaning the introduction of innovative new models is more important than ever.
Xiaomi is continuing to expand rapidly in Spain and, more recently, in Italy and France. The focused push that the two Chinese giants are making into Europe is causing pain for their rivals across the board."
Another Android brand gaining big time in Europe where Huawei's P20 series has consolidated its position as the second best-selling brand in Europe behind Samsung.