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Apple Music and Spotify Duke it out in Times Square Promoting Nina Nesbitt's new Single 'Loyal to Me'

1 X - - nina nesbitt pop artist 2012

 

In 2013 pop artist Nina Nesbitt from Scotland had a hit called "Stay Out" and her YouTube video for that single racked up close to 4 million views. Her big break came when Ed Sheeran invited her onto his 2012 European Tour. While Nesbitt remains a pop artist, she's taken on a new more mature look for her new single "Loyal to Me."

 

2 Nina Nesbitt's new look for new single

 

 

While Sheeran helped her get some exposure in 2012, Nesbitt is now being promoted big time by both Apple and Spotify with huge billboard displayed in Times Square in New York City. The first shown below is Apple Music's triple billboard promotion.

 

2 Final X Apple Music billboard times square NY for Nina Nesbitt Sept 2018

The Spotify Times Square Billboard promoting Nina Nesbitt below plays up the cheap and boring sexual angle of resting a finger on a bottom lip. Click on the image below to enlarge.

 

3 x VDM - Nina Nesbitt  NY Times Square  Spotify Ad

Music Business Worldwide (MBW) reports that "Nesbitt has released two new singles this year, Somebody Special and latest track Loyal To Me, in addition to other songs like Best You Had.

 

Loyal To Me was recently re-recorded for an exclusive 'Spotify Singles' release which arrived late last month.

 

It's not the first time Nesbitt has recorded an original for Spotify's service: in March, she issued new track Psychopath, recorded with Sasha Sloan and Charlotte Lawrence, as a Spotify Singles release to celebrate Women's History Month. It was accompanied by a cover version of Cyndi Lauper's Girls Just Wanna Have Fun." 

 

 

 

BMW's report added that "In recent months, Spotify has paid for huge New Music Friday banners promoting tracks from the likes of Liam Payne & J Balvin and Ariana Grande.

 

Apple, meanwhile, has backed the likes of Nicki Minaj and Torey Lanez with very similar real estate in the same location." 

 

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