A new Counterpoint report today states that "Apple iPhones remain the most popular models across both online and offline channels," for Q2 2018. Online market sales have held steady due to savvy consumers jumping on online-only deals and other online exclusive events such as Amazon's Prime Day.

Commenting on the competitive landscape in Q2, Research Director Jeff Fieldhack highlighted, "Once again, Amazon.com led in online sales with 23% of total smartphones sold online. Prime Exclusive smartphones such as the Moto G6 and the Moto Z3 were successful in driving sales. Beyond Q2, Prime Day was once again a success and saw several unlocked phones such as the Samsung Galaxy Note 8 and Huawei's Mate 10 Pro get a boost in sales due to steep discounts.

BestBuy and Apple are jostling for third and fourth place as Apple saw a slight downturn in online sales due to customers holding off on new phone purchases until the new iPhone series is announced in the coming month." For more on this read the full Counterpoint report here.

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