In May Patently Apple reported that Apple's SVP Retail Angela Ahrendts would be participating in the Cannes LIONS International Festival of Creativity. In June we reported that Apple's 'Today at Apple' program was up for an award. Yesterday Apple was a big winner at the festival walking away with two awards. The first was for their "Welcome Home," the visually stunning Apple HomePod Ad. The second was for Apple's "Today at Apple" program.
As for the "Welcome Home" video, Feldman, evp of strategic marketing at Warner Bros. Records USA said that "It's an extremely complex film to make. The craft is undeniable. Probably most importantly for this category, the brand is at the center of the action in such a simple and unique way. It's merely one sentence spoken to the HomePod that changes her entire world."
Apple also took home the Grand Prize (in French, it's Prix) in the new Brand Experience & Activation Lion category, which honored the "Today at Apple" in-store experience and related community engagement. An extensive integration of Apple Store surfaces and services, Today at Apple brings together education, product support and other aspects of the brand's retail offerings.
Jury president Rob Reilly, global creative chairman for McCann Worldgroup stated that "In a time where retail is dying, this brand is figuring out to be meaningful in people's lives today and, I think, for another hundred years."
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