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Apple Focuses Four new Ads about Creatives who choose to use the MacBook Pro for Music, Photography and Developing

1 X Cover Grimes - Music


Yesterday Apple launched four iPhone X ad showcasing key camera features. Today Apple turns to the MacBook Pro with a round of four new ads covering a musician, photographer, developer and artists of one kind or another. For some, the MacBook is a tool for creatives where 100 MHz faster isn't the measure that impresses them.


Using a Mac as a portable recording studio allows Grimes to make music on her own terms.



As a photographer who is legally blind, Bruce Hall edits and retouches photos behind his Mac. With the help of accessibility features, Bruce can see the world around him.



Photos by Bruce Hall

Click on the image below to Enlarge


2 X ---- Photographer Bruce Hall  it's about detail

Bruce Hall: Has the MacBook improved my vision? Absolutely. It's allowing me to do things that I couldn't do a decade ago.


Entrepreneur and app developer Peter Karikui coded SafeMotos on his Mac. The app connects passengers with safe motorcycle taxi drivers across Rwanda.



Behind the Mac people are making wonderful things and so could you.






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