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Strange Trademark Report points to old 2014 Trademarks by a Shell Company being Candidates for Apple's Branding for macOS 10.14

1 x COVER TM

 

A bit of a bizarre trademark story was published today by MacRumors about a series of new trademark applications that Apple reportedly filed in Cambodia and the Philippines that they're claiming could point towards the name for macOS 10.14 that will be revealed during the June 4th WWDC 2018 keynote.

 

MacRumors is convinced that "Balboa Apps LLC is an Apple shell company. But why look to Asia when they were all published by the U.S. Patent and Trademark Office? I guess it sounds more mysterious and exotic if it's something Apple may have been hiding in a faraway trademark office 

 

Why old 2014 trademark filings that were never granted or registered by the U.S. Patent and Trademark Office (USPTO) makes any sense for branding of macOS is a bit of a mystery. I certainly don't get the connection.

 

Then again, there's always a chance that MacRumors was tipped off about this. It's not impossible and we'll know either way on June 4th.

 

Below are partial trademark filings by Balboa Apps LLC from Delaware for Ventura, Sequoia, Sonoma and Mojave. They were all filed for in the U.S. on September 11, 2014.

 

2 TRADEMARKS  QUESTIONABLE

 

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