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New Global, USA and China Smartphone Statistics are in for Q1 2018 with Specific Charts and Highlights Provided

1 Cover Global  US & China SMARTPHONE STATS Q1 2018 COUNTERPOINT

 

A series of new research reports published today provide us with Global, USA and China smartphone statistics for Q1 2018 that definitely shows us that Apple had a decent quarter in a market that generally was in decline. Each of the three segments provide individual highlights and charts for the quarter that are worth noting. Most charts below could be slightly enlarged by clicking on the images.

 

2 Global stats smartphones Q1 2018 -

 

Global Q1 2018 Smartphone Highlights

 

  • Smartphone shipments declined 3% annually reaching 360 million units in Q1 2018.
  • The China market decline in Q1 2018, affected the overall growth of some of the key Chinese brands including OPPO and vivo. Both saw a decline in the quarter as a result of the China market slowdown.
  • Smartphone penetration fell to 76% of all the mobile phones shipped in the quarter. This was partly due to an increase in feature phone shipments by some key brands such as Nokia HMD and Reliance Jio who both saw YoY growth.
  • Top 10 brands accounted for 76% of the smartphone volumes in Q1 2018.

 

3G Global stats  smartphones Q1 2018 counterpoint
3G Global stats  smartphones Q1 2018 counterpoint

 

5 AA US STATS SMARTPHONE Q1 2018]

 

USA Q1 2018 Smartphone Highlights

 

  • The US market declined by 1% in Q1 2018 compared to Q1 2017
  • Apple continued to dominate the market with 38% share and grew annually because the iPhone X performed well in the market
  • LG declined annually due to a shift in its flagship smartphone launch strategy

 

6 US SMARTPHONE MARKET SHARE 2018 Q1
6 US SMARTPHONE MARKET SHARE 2018 Q1

 

8 CHINA SMARTPHONE STATS Q1 2018 COUNTERPOINT

 

China Q1 2018 Smartphone Highlights

 

  • Huawei continues to lead the Chinese smartphone market with 22% market share followed by OPPO and vivo with 18% and 16% share respectively
  • Xiaomi (+51%) and Apple (+32%) were the fastest growing brands among the top five
  • Xiaomi was the fastest growing brand in China during the quarter. The growth was driven by Xiaomi's expansion in the offline segment with aggressive promotions
  • By the end of Q1 2018 four out of the top five smartphone OEMs had already launched their devices with notch displays in China
  • Apple is now back to YoY growth in the first quarter since Q1 2015, which is an indication that its older generation iPhone user base is now upgrading

 

9  CHINA Q1 2018 SMARTPHONE STATS  COUNTERPOINT
9  CHINA Q1 2018 SMARTPHONE STATS  COUNTERPOINT 

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