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In April, iPhones were the top Selling Smartphones in China & Landed in 3rd Position in E-Commerce Market



In late April Patently Apple posted a report titled "China's Smartphone Market Shrank 8% in Q1 2018 While Apple's iPhone Sales beat the Trend Spectacularly." China's a crucial market for Apple and a new report published today states that branded mobile phone stores have become an important part of the e-commerce landscape. Among them, Apple, Xiaomi and Huawei's Vmall were the best performers, taking a combined more than 10% market share. When Apple launches new iPhones, the Apple online store sees a strong uptick in activity from customers.


2 e-commerce stats china  by smartphone brand

The report further pointed out that Apple led the market by sales volume in April, thanks to a greater than 7% discount of iPhone 8 and iPhone 8 Plus in ecommerce channels. In the chart below, Samsung's Galaxy S9 didn't make the cut.


3 counterpoint chinas ecommerce market sharet by top 10 bestselling smartphone in april 2018

According to data from Counterpoint's Channel Monitor service, China became the world's largest mobile e-commerce market in 2017, with more than 120 million mobile phones shipped to customers through e-commerce channels during the year. In China, e-commerce channels account for nearly 30% of the mobile phone market. In big cities like Beijing, where e-commerce is highly developed, this number is more than 50% and continues to grow.


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