In December Patently Apple posted a report on Apple being close to acquiring Shazam. Since that time we've posted three additional reports (one, two and three) covering the European Commission's various responses on the matter, with the last one declaring that the commission would be making its final decision on the acquisition by early September.
While Apple awaits the EU Commission's final ruling, it was revealed this week that Apple legal got ahead of the game and applied for the SHAZAM trademark in the U.S. Apple officially filed four applications on May 03, 2018 covering a total of five International Classes that provide us with an extensive list of possible products or services the trademark is to cover such as CarPlay and Augmented Reality.
The four trademark applications were revealed by the U.S. Patent and Trademark Office with two of the applications covering a figurative form of the trademark as illustrated in our cover graphic above. The other two applications cover the text-only version of the trademark.
1: Apple Trademark Application 87905918 for "SHAZAM" (Figurative)
International Class 009: Software for video, image, audio, and music recognition and identification; databases containing downloadable recorded music files; downloadable audio, video and multimedia content; application development software; computer game software featuring music quizzes; user interfaces for on-board motor vehicle computers and electronic devices, namely electronic control panels, monitors, touchscreens, remote controls, docking stations, connectors, switches, and voice activated controls; computer software enabling viewer of radio, television or streaming programs, films, or audiovisual entertainment or information content to access, online or via mobile phone or computer, interactive audio and visual entertainment or information content, offers or competitions or retail service providers; software for accessing information relating to music and audio and visual content; software enabling discovery, interaction with, and sharing of audio, video, printed, multimedia or augmented reality content.
International Class 038: Messaging services; Broadcasting and transmission of voice data, images, music audio, video, multimedia, television and radio by means of telecommunications networks, computer networks, the internet, satellite, radio, wireless communications networks, television and cable; matching users for the transfer of music, audio, video, and multimedia by means of telecommunications networks, computer networks, the internet, satellite, radio, wireless communications networks, television and cable; providing access to websites, databases, electronic bulletin boards, on-line forums, directories, music and video and audio programs.
International Class 041: Arranging, organizing, conducting and presenting concerts, live performances, entertainment special events, arts and cultural events, festivals, and sporting events; production, distribution, and presentation of radio programs, music, television programs, motion pictures and sound recordings; providing websites featuring entertainment and music; providing information, schedules, reviews and personalized recommendations of entertainment, motion pictures, concerts, live performances, competitions, fairs, festivals, exhibitions, expositions and sporting events; publication and presentation of reviews, surveys, and ratings, and providing interactive websites and computer applications for the posting and sharing of reviews, survey and ratings relating to entertainment, concerts, live performances, competitions, fairs, festivals, and exhibitions; providing online interactive information in the field of music, entertainment and films
2: Apple Trademark Application 87905945 for "SHAZAM" (Figurative)
International Class 042: Design and development of computer hardware and software for video and music recognition; electronic data storage; providing computer hardware or software information online; computer software services, namely technical support services for video and music recognition software; non-downloadable software for sound, video, and music recognition; non-downlodable software enabling discovery, interaction with, and sharing of audio, video, printed, multimedia or augmented reality content
International Class 045: Online social networking services
Apple Trademark Applications 3 & 4 for "SHAZAM" (Text Only)
3. Apple's trademark application #87905805 for "SHAZAM" in text form only, was filed under International Classes 009, 038 and 041 with the same verbiage as trademark application #1 above.
4. Apple's trademark application 87905770 for 'SHAZAM" in text form only, was filed under International Classes 042 and 045 with the same verbiage as trademark application #2 above.